Ollie's Bargain Outlet vs e.l.f. Beauty

On this page we compare Ollie's Bargain Outlet and e.l.f. Beauty, examining their business models, financial performance, and the market context surrounding each brand. The aim is to present neutral, accessible information to help readers understand the factors shaping their strategies and positions. Educational content, not financial advice.

On this page we compare Ollie's Bargain Outlet and e.l.f. Beauty, examining their business models, financial performance, and the market context surrounding each brand. The aim is to present neutral, ...

About The Companies

Ollie's Bargain Outlet (OLLI)

Ollie’s Bargain Outlet Holdings Inc (OLLI) is a U.S.-based discount retailer that sells closeout, surplus and overstock merchandise at reduced prices. The company’s model centres on a treasure‑hunt experience and low-cost stores, sourcing a wide range of household goods, toys, seasonal items and food from manufacturers, wholesalers and other retailers. Investors typically watch store expansion, inventory purchasing strategy and gross margin trends as key drivers of revenue and profitability. Ollie’s benefits when it can acquire inventory cheaply and convert it to sales quickly, but it faces competition from dollar stores, off‑price chains and online retailers. Sensitivity to consumer discretionary spending, supply variability and regional demand means results can be cyclical. With a market cap around $7.44bn, Ollie’s is often considered a growth-through-expansion, value-oriented retailer; this is general education and not personalised advice — consider your risk tolerance, diversification and time horizon before acting.

e.l.f. Beauty (ELF)

E.L.F. Beauty, Inc. (ELF) is a US-based cosmetics company known for affordable, trend-driven make-up and skincare. The brand has built strength through accessible pricing, fast product innovation and a digital-first distribution model that blends e-commerce, social media and selective retail partnerships. Investors often watch ELF for its ability to convert scale into operating margin, grow direct-to-consumer sales, and expand internationally. Key considerations include a loyal younger consumer base, frequent product launches that drive social-media visibility, and efficiency in marketing spend. Risks are typical of the sector: intense competition, shifting consumer tastes, inventory and supply-chain pressure, and sensitivity to economic cycles that affect discretionary spending. ELF does not currently pay a regular dividend; growth has typically been reinvested into the business. This summary is educational and not personal advice — values can fall as well as rise, and past performance is not a reliable guide to future returns. Consider your own objectives and risk tolerance before investing.

Comparison Snapshot

Key Financial Metrics

OLLI

Metric

ELF

$6.99B

Market Cap

$4.54B

24.25%

Potential Profit

59.40%

Buy

Analyst Rating

Buy

Which Baskets Do They Appear In?

Everyday Essentials

These companies power our daily lives by offering must-have products at wallet-friendly prices. Carefully selected by our analysts, this collection features retail giants with business models built to thrive even when consumers are watching every penny.

Published: June 17, 2025

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Which Baskets Do They Appear In?

Everyday Essentials

These companies power our daily lives by offering must-have products at wallet-friendly prices. Carefully selected by our analysts, this collection features retail giants with business models built to thrive even when consumers are watching every penny.

Published: June 17, 2025

Explore Basket

Investment Analysis