

Fox vs Formula One
US media company with broadcast sports and news vs Diversified media holding company with sports and subscription services. Which is the better buy for your portfolio in September 2026? Plain-English answer below.
Fox Corporation commands must-carry cable news and sports rights that keep pay-TV bundles intact while Formula One has transformed itself into a global entertainment property drawing massive new audiences through the Netflix effect. Both companies monetize passionate fan bases through a combination of advertising, subscription fees, and live event economics. Fox vs Formula One pits a legacy media company's retransmission consent battles and political news ratings against a racing series' race-hosting fees, team economics, and rapidly expanding sponsorship revenue.
Fox Corporation commands must-carry cable news and sports rights that keep pay-TV bundles intact while Formula One has transformed itself into a global entertainment property drawing massive new audie...
Why It’s Moving

FOX draws renewed attention as analyst upgrades and the Roku deal reinforce its streaming-growth story.
- A September 17 proxy filing spotlighted Fox’s record fiscal 2026 revenue and adjusted EBITDA, suggesting strong advertising, distribution and live-content demand is providing financial support for its digital expansion.
- Fox’s proposed Roku acquisition remains central to the investment story: the cash-and-stock transaction would expand Fox’s connected-TV reach and advertising capabilities, but it still requires shareholder and regulatory approval.
- Citizens initiated coverage with a Market Outperform rating on September 14, while Citizens JMP upgraded Fox to Strong Buy on September 16, underscoring rising analyst confidence in Fox’s live sports, news and streaming strategy.

FWONK’s bullish analyst backdrop is colliding with valuation and near-term selling pressure.
- A September 16 analyst roundup showed five of eight covering analysts at Buy and three at Hold, indicating constructive longer-term sentiment but no unanimous conviction.
- Jefferies initiated coverage with a Buy rating during the week, reinforcing the view that Formula One’s global audience, sponsorship potential, and media rights can support growth.
- Technical indicators on September 18 pointed to sustained selling pressure, while recent commentary flagged FWONK’s premium valuation as a vulnerability if consumer spending, sponsorship demand, or Formula One growth slows.

FOX draws renewed attention as analyst upgrades and the Roku deal reinforce its streaming-growth story.
- A September 17 proxy filing spotlighted Fox’s record fiscal 2026 revenue and adjusted EBITDA, suggesting strong advertising, distribution and live-content demand is providing financial support for its digital expansion.
- Fox’s proposed Roku acquisition remains central to the investment story: the cash-and-stock transaction would expand Fox’s connected-TV reach and advertising capabilities, but it still requires shareholder and regulatory approval.
- Citizens initiated coverage with a Market Outperform rating on September 14, while Citizens JMP upgraded Fox to Strong Buy on September 16, underscoring rising analyst confidence in Fox’s live sports, news and streaming strategy.

FWONK’s bullish analyst backdrop is colliding with valuation and near-term selling pressure.
- A September 16 analyst roundup showed five of eight covering analysts at Buy and three at Hold, indicating constructive longer-term sentiment but no unanimous conviction.
- Jefferies initiated coverage with a Buy rating during the week, reinforcing the view that Formula One’s global audience, sponsorship potential, and media rights can support growth.
- Technical indicators on September 18 pointed to sustained selling pressure, while recent commentary flagged FWONK’s premium valuation as a vulnerability if consumer spending, sponsorship demand, or Formula One growth slows.
Investment Analysis

Fox
FOX
Pros
- Fox Corporation has demonstrated strong revenue and earnings growth, with a 16.6% year-on-year increase in revenue and a 50.8% rise in net income.
- The company maintains a robust balance sheet with a current ratio of 2.45 and a quick ratio of 2.26, indicating solid liquidity and financial stability.
- Fox's diversified business segments, including news, sports, entertainment, and digital platforms, provide multiple revenue streams and reduce reliance on any single market.
Considerations
- Fox's business is exposed to ongoing regulatory and political risks, particularly due to its news segment's high-profile nature and associated controversies.
- The company faces significant competition from digital streaming platforms, which could pressure its traditional cable and broadcast advertising revenues.
- Fox's reliance on advertising revenue makes it vulnerable to economic cycles and fluctuations in advertiser spending.

Formula One
FWONK
Pros
- Formula One Group controls exclusive commercial rights to the FIA Formula One World Championship, providing a unique and highly valuable global sports property.
- The Formula One brand has experienced strong international expansion, with races held across five continents and increasing global viewership.
- Liberty Media's ownership structure and strategic investments have supported Formula One's growth and modernisation, including digital and media initiatives.
Considerations
- Formula One's high valuation is reflected in a price-to-earnings ratio above 60, which may limit upside and increase sensitivity to earnings disappointments.
- The business is dependent on a small number of partners and stakeholders, including teams, promoters, and broadcasters, creating execution and negotiation risks.
- Formula One's revenue is exposed to macroeconomic factors, such as changes in sponsorship, advertising, and ticket sales, which can fluctuate with economic conditions.
Fox (FOX) Next Earnings Date
FOX is currently expected to report its next earnings on October 29, 2026. The report should cover Fox Corporation’s fiscal first quarter of 2027, ending September 2026. The date appears to be an estimate rather than a formally confirmed company announcement.
Formula One (FWONK) Next Earnings Date
FWONK’s next earnings date is currently expected to be November 5, 2026. The report will cover the third quarter of fiscal 2026, ending September 30, 2026. The date remains an estimate until Liberty Media formally confirms its earnings-release schedule.
Fox (FOX) Next Earnings Date
FOX is currently expected to report its next earnings on October 29, 2026. The report should cover Fox Corporation’s fiscal first quarter of 2027, ending September 2026. The date appears to be an estimate rather than a formally confirmed company announcement.
Formula One (FWONK) Next Earnings Date
FWONK’s next earnings date is currently expected to be November 5, 2026. The report will cover the third quarter of fiscal 2026, ending September 30, 2026. The date remains an estimate until Liberty Media formally confirms its earnings-release schedule.
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