

Fox vs Expedia
US media company with broadcast sports and news vs Major global online travel platform for flights and hotels. Which is the better buy for your portfolio in September 2026? Plain-English answer below.
Fox Corporation controls cable news and sports broadcasting rights that command massive advertising premiums, while Expedia aggregates hotels, flights, and vacation packages on a platform that lives and dies by travel demand. Both are advertising- and transaction-driven businesses that feel every shift in consumer confidence. The Fox vs Expedia comparison uncovers how content ownership stacks up against marketplace economics, and where each company's earnings hold up when discretionary spending gets squeezed.
Fox Corporation controls cable news and sports broadcasting rights that command massive advertising premiums, while Expedia aggregates hotels, flights, and vacation packages on a platform that lives a...
Why It’s Moving

FOX draws renewed attention as analyst upgrades and the Roku deal reinforce its streaming-growth story.
- A September 17 proxy filing spotlighted Fox’s record fiscal 2026 revenue and adjusted EBITDA, suggesting strong advertising, distribution and live-content demand is providing financial support for its digital expansion.
- Fox’s proposed Roku acquisition remains central to the investment story: the cash-and-stock transaction would expand Fox’s connected-TV reach and advertising capabilities, but it still requires shareholder and regulatory approval.
- Citizens initiated coverage with a Market Outperform rating on September 14, while Citizens JMP upgraded Fox to Strong Buy on September 16, underscoring rising analyst confidence in Fox’s live sports, news and streaming strategy.

Expedia Shares Slide as AI Disruption Fears and Workforce Cuts Weigh on Sentiment
- The rise of Meta's personal AI agent, Muse, has triggered a sector-wide sell-off as markets reassess the long-term viability of the aggregator business model against direct-to-consumer AI booking tools.
- Expedia Group announced the layoff of 58 employees in Washington state, impacting technology, product, and corporate roles, including data scientists and senior leadership, highlighting continued internal restructuring efforts.
- In an attempt to diversify revenue streams, Expedia launched a landmark advertising partnership with Redion, introducing the first dedicated travel protection brand within its advertising network.

FOX draws renewed attention as analyst upgrades and the Roku deal reinforce its streaming-growth story.
- A September 17 proxy filing spotlighted Fox’s record fiscal 2026 revenue and adjusted EBITDA, suggesting strong advertising, distribution and live-content demand is providing financial support for its digital expansion.
- Fox’s proposed Roku acquisition remains central to the investment story: the cash-and-stock transaction would expand Fox’s connected-TV reach and advertising capabilities, but it still requires shareholder and regulatory approval.
- Citizens initiated coverage with a Market Outperform rating on September 14, while Citizens JMP upgraded Fox to Strong Buy on September 16, underscoring rising analyst confidence in Fox’s live sports, news and streaming strategy.

Expedia Shares Slide as AI Disruption Fears and Workforce Cuts Weigh on Sentiment
- The rise of Meta's personal AI agent, Muse, has triggered a sector-wide sell-off as markets reassess the long-term viability of the aggregator business model against direct-to-consumer AI booking tools.
- Expedia Group announced the layoff of 58 employees in Washington state, impacting technology, product, and corporate roles, including data scientists and senior leadership, highlighting continued internal restructuring efforts.
- In an attempt to diversify revenue streams, Expedia launched a landmark advertising partnership with Redion, introducing the first dedicated travel protection brand within its advertising network.
Investment Analysis

Fox
FOX
Pros
- Fox Corporation reported a strong revenue growth of 16.6% in 2025, reaching $16.3 billion, alongside a 50.77% increase in net income to $2.26 billion.
- The company holds leading positions in cable news and sports broadcasting, with iconic brands such as FOX News Media and FOX Sports that provide pricing power.
- Fox’s diversified segments, including cable network programming, television, and the consumer finance marketplace, create multiple revenue streams supporting its financial stability.
Considerations
- Fox operates in a highly competitive and evolving media landscape, with ongoing risks related to shrinking pay-TV subscribers and shifts toward digital platforms.
- The relatively low dividend yield of about 0.96% may make it less attractive for income-focused investors.
- Fox’s beta of approximately 0.53 indicates lower market volatility but also less growth leverage compared to more dynamic industry peers.

Expedia
EXPE
Pros
- Expedia Group has a substantial market capitalization around $27 billion and benefits from a robust recovery in global travel demand post-pandemic.
- The company has a significant earnings per share of $8.65 with a manageable P/E ratio near 27, reflecting solid profitability metrics.
- Expedia's diversified online travel platform portfolio positions it well to capture growth in various travel segments, including lodging, flights, and experiences.
Considerations
- Expedia's relatively high beta of about 1.56 indicates sensitivity to market fluctuations and potential volatility in earnings.
- A high P/E ratio compared to Fox suggests Expedia might be more expensive relative to its current earnings, increasing valuation risks.
- The cyclical nature of the travel industry exposes Expedia to macroeconomic headwinds such as inflation, geopolitical risks, and fluctuating consumer travel confidence.
Fox (FOX) Next Earnings Date
FOX is currently expected to report its next earnings on October 29, 2026. The report should cover Fox Corporation’s fiscal first quarter of 2027, ending September 2026. The date appears to be an estimate rather than a formally confirmed company announcement.
Expedia (EXPE) Next Earnings Date
Expedia Group (EXPE) is currently expected to report its next earnings on November 5, 2026. The report is expected to cover the third quarter of fiscal 2026. The date remains an estimate and could change pending the company’s formal announcement.
Fox (FOX) Next Earnings Date
FOX is currently expected to report its next earnings on October 29, 2026. The report should cover Fox Corporation’s fiscal first quarter of 2027, ending September 2026. The date appears to be an estimate rather than a formally confirmed company announcement.
Expedia (EXPE) Next Earnings Date
Expedia Group (EXPE) is currently expected to report its next earnings on November 5, 2026. The report is expected to cover the third quarter of fiscal 2026. The date remains an estimate and could change pending the company’s formal announcement.
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