FIGS vs Criteo

This page compares FIGS and Criteo, examining their business models, financial performance, and market context. It presents neutral, accessible insights to help readers understand how each company operates, grows revenue, and competes within their respective sectors without endorsing any outcome. Educational content, not financial advice.

This page compares FIGS and Criteo, examining their business models, financial performance, and market context. It presents neutral, accessible insights to help readers understand how each company ope...

About The Companies

FIGS (FIGS)

FIGS, Inc. designs and sells medical apparel and accessories, best known for its modern scrubs and performance fabrics. Operating primarily through a direct-to-consumer e-commerce model complemented by selective wholesale and institutional partnerships, the company has built a strong consumer brand within healthcare professionals. Key investor considerations include revenue growth driven by product expansion, new channels and international roll-out, plus potential margin benefits from scale and owned manufacturing relationships. Offsetting factors include heavy marketing spend to acquire customers, competition from established apparel players and new entrants, and sensitivity to healthcare employment trends. At a roughly $1.33 billion market capitalisation, FIGS is a growth-oriented, consumer-facing business where earnings can be volatile as it invests for expansion. This information is educational and not personalised financial advice — values can rise or fall and past performance is not a reliable indicator of future returns. Investors should consider their own objectives and seek professional advice if needed.

Criteo (CRTO)

Criteo SA (CRTO) is a Paris‑born ad‑technology company that specialises in personalised, commerce‑focused advertising across the open web. Historically known for performance retargeting, Criteo has been repositioning itself towards a "commerce media" platform that helps retailers and brands reach shoppers with data‑driven ads. Revenue comes mainly from advertising services and technology fees; the business is sensitive to ad spend cycles, competition from large platforms and evolving privacy rules. With a market capitalisation around $1.06bn, investors should watch customer retention, revenue diversification, margin trends and progress on product initiatives. Key risks include growing rivalry from tech giants’ walled gardens, regulatory headwinds (tracking and cookies) and execution on strategic pivots. This summary is educational and not personalised investment advice — suitability depends on an investor’s goals, timeframe and risk tolerance, and values can rise or fall.

Comparison Snapshot

Key Financial Metrics

FIGS

Metric

CRTO

$1.97B

Market Cap

$1.07B

-23.56%

Potential Profit

78.07%

Hold

Analyst Rating

Buy

Which Baskets Do They Appear In?

Ethical Fashion

Invest in companies shaping the sustainable future of fashion. These carefully selected stocks represent innovators who are transforming how clothes are made, sold, and reused while meeting growing consumer demand for responsible apparel.

Published: June 17, 2025

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Which Baskets Do They Appear In?

Ethical Fashion

Invest in companies shaping the sustainable future of fashion. These carefully selected stocks represent innovators who are transforming how clothes are made, sold, and reused while meeting growing consumer demand for responsible apparel.

Published: June 17, 2025

Explore Basket

Investment Analysis

FIGS

Pros

FIGS reported stronger-than-expected third-quarter 2025 results, with net revenue growth of 8.2% year-on-year, the highest quarterly growth in two years.
The company achieved improved profitability, delivering net income and exceeding both top and bottom line expectations in its latest quarter.
FIGS maintains a direct-to-consumer model with a loyal customer base in the healthcare apparel sector, supporting brand differentiation and recurring sales.

Considerations

Analyst consensus is a 'Hold' rating, with an average price target below the current share price, suggesting limited near-term upside.
The company's price-to-earnings ratio is very high, reflecting stretched valuation relative to earnings and increased risk if growth slows.
FIGS operates in a competitive and cyclical market, with exposure to changing consumer spending patterns and healthcare sector dynamics.

Criteo

CRTO

Pros

Criteo has a low price-to-earnings ratio, indicating relatively attractive valuation compared to broader market and sector peers.
The company operates globally with diversified revenue streams across retail, travel, and classifieds industries, reducing reliance on any single market.
Criteo's technology platform leverages AI and data analytics to drive performance marketing, supporting innovation and competitive differentiation.

Considerations

Criteo's stock has experienced significant volatility, with a wide 52-week price range reflecting uncertainty and sensitivity to market sentiment.
The digital advertising sector faces regulatory scrutiny and evolving privacy standards, which could impact Criteo's data-driven business model.
Revenue growth has been inconsistent in recent periods, with some quarters showing declines, raising concerns about sustainable momentum.

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Comparison Snapshot

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Investment Analysis

FIGS

Pros

Considerations

Criteo

Pros

Considerations

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Frequently asked questions

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Comparison Snapshot

Which Baskets Do They Appear In?

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Which Baskets Do They Appear In?

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Investment Analysis

FIGS

Pros

Considerations

Criteo

Pros

Considerations

Why invest with Nemo?

Zero Commission

Trusted & Regulated

6% Interest on Cash

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Frequently asked questions

What is the main difference between a direct-to-consumer model like FIGS and a platform like Criteo that serves multiple advertisers?

How can revenue growth signals in FIGS differ from those in Criteo?

Why is valuation important when comparing stocks with different business models?

What should a reader consider about risk when FIGS shows strong quarterly results but faces elevated valuation?

How does Criteo’s diversified revenue base influence its investment outlook?

What role do analysts’ ratings play in stock assessment for FIGS and Criteo?

How do regulatory and market dynamics affect digital advertising versus consumer apparel?

What does ‘volatility’ imply for stocks with wide price ranges, such as Criteo?

What should a beginner look for when reading a stock comparison page like this one?

Educational disclaimer about using this page for learning principles only?

About The Companies

Comparison Snapshot