What was the Google antitrust case about?

The case focused on Google's monopolistic practices in search, particularly its exclusive deals to be the default search engine on devices and browsers. The judge ruled that Google must end these exclusive agreements, creating opportunities for competitors to compete more fairly.

How does this ruling create investment opportunities?

With Google's exclusive default search deals ending, rival search engines and browsers can now compete on a more level playing field. This could lead to increased market share and revenue for companies that were previously shut out by Google's dominance.

What types of companies benefit from this ruling?

Companies that operate search engines, web browsers, digital advertising platforms, and specialised search services (like local search or travel search) could all benefit. These firms can now compete for default placement on devices without facing Google's exclusive deals.

Why didn't the judge break up Google?

The judge rejected the harshest penalties like forcing Google to sell its Chrome browser, opting instead for less severe remedies. This shows judicial reluctance to break up Big Tech companies, even when monopoly power is proven, preferring to increase competition through other means.

What does 'market cap' mean?

Market capitalisation (market cap) is the total value of a company's shares in the stock market. It's calculated by multiplying the current share price by the total number of shares outstanding, giving you the company's total market value.

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Google Antitrust: What's Next for Search Rivals?

Google has settled a major antitrust lawsuit, avoiding a forced breakup but agreeing to end its exclusive default search engine deals. This ruling creates a more competitive landscape, offering an investment opportunity in rival search engines and browsers that could now capture market share.

Han Tan | Market Analyst

Updated today | Published at September 5