Booking Holdings vs Expedia

This page offers a detailed comparison between Booking Holdings and Expedia. Explore an in-depth analysis of their distinct business models, assess their financial performance across key metrics, and understand their positions within the current market context. Gain valuable insights into these leading travel industry entities without external claims or specific recommendations. Educational content, not financial advice.

This page offers a detailed comparison between Booking Holdings and Expedia. Explore an in-depth analysis of their distinct business models, assess their financial performance across key metrics, and ...

Comparison Snapshot

Key Financial Metrics

BKNG

Metric

EXPE

$164.63B

Market Cap

$33.02B

18.01%

Potential Profit

0.90%

Buy

Analyst Rating

Hold

Why It's Moving

Booking Holdings rides earnings anticipation amid mixed insider signals and resilient travel demand.

Analysts forecast Q4 EPS of $48.59, up 16.94% year-over-year, signaling strong profitability amid normalizing travel demand.
Revenue expected at $6.12 billion, a 12% jump from last year, highlighting Booking's grip on flexible, multi-leg trip bookings.
Insider sales by executives like David Fogel (1,013 shares for $5.25M) on Jan. 15 add caution, even as institutional holders like Massachusetts Financial boost stakes.

Sentiment:

⚖️Neutral

Expedia Stock Dips Amid Strong Travel Trends but Eyes Q4 Earnings Catalyst

Unpack '26 report shows explosive travel interest, with destination searches up 92% for spots like Big Sky and Hotels.com salvage-stay searches surging 194%, signaling robust consumer demand.
Operational wins include 7% growth in booked room nights, mainly international, plus 16% adjusted EBITDA rise with margin expansion, alongside $627M in share buybacks and a $0.40 dividend.
Fresh Island Hot List reveals 30% average spike in global island travel, underscoring AI tools like Trip Matching turning social media into bookable trips amid raised 2025 guidance.

Sentiment:

⚖️Neutral

Booking Holdings rides earnings anticipation amid mixed insider signals and resilient travel demand.

Analysts forecast Q4 EPS of $48.59, up 16.94% year-over-year, signaling strong profitability amid normalizing travel demand.
Revenue expected at $6.12 billion, a 12% jump from last year, highlighting Booking's grip on flexible, multi-leg trip bookings.
Insider sales by executives like David Fogel (1,013 shares for $5.25M) on Jan. 15 add caution, even as institutional holders like Massachusetts Financial boost stakes.

Sentiment:

⚖️Neutral

Expedia Stock Dips Amid Strong Travel Trends but Eyes Q4 Earnings Catalyst

Unpack '26 report shows explosive travel interest, with destination searches up 92% for spots like Big Sky and Hotels.com salvage-stay searches surging 194%, signaling robust consumer demand.
Operational wins include 7% growth in booked room nights, mainly international, plus 16% adjusted EBITDA rise with margin expansion, alongside $627M in share buybacks and a $0.40 dividend.
Fresh Island Hot List reveals 30% average spike in global island travel, underscoring AI tools like Trip Matching turning social media into bookable trips amid raised 2025 guidance.

Sentiment:

⚖️Neutral

Investment Analysis

Booking Holdings

BKNG

Pros

Booking Holdings maintains larger scale with over 28 million accommodation listings across 220+ countries.
Genius loyalty programme drives direct engagement and repeat bookings effectively.
Achieved 14% gross bookings growth in Q3 2025, outpacing Expedia on revenue expansion.

Considerations

Growth decelerating relative to competitors, with room nights up only 8.2% versus Expedia's 10% in 2025.
Stock returned just 10.3% in 2025, lagging S&P 500 and Expedia's 55.6% surge.
Higher cost of revenue and 15% operating expense growth signal negative operating leverage.

Expedia

EXPE

Pros

B2B gross bookings surged 26% in Q3 2025 through partnerships with airlines and banks.
One Key loyalty programme boosted room nights growth to 10%, exceeding Booking Holdings.
Adjusted EBITDA margin expanded over 200 basis points, achieving faster efficiency gains.

Considerations

Higher stock volatility at 8.11% compared to Booking Holdings' 5.42%.
Smaller inventory with over 3 million listings versus Booking's 28 million properties.
Commissions vary widely from 10-30%, averaging 20% for hotels.

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