AutoNation vs e.l.f. Beauty

This page compares AutoNation Inc. and E.L.F. Beauty, Inc., examining business models, financial performance, and market context in a neutral, accessible manner. It explains how each company creates value, serves customers, and navigates industry dynamics, with no promotional framing. Educational content, not financial advice.

Comparison Snapshot

Key Financial Metrics

Metric

ELF

$7.85B

Market Cap

$5.29B

7.92%

Potential Profit

25.71%

Buy

Analyst Rating

Buy

Investment Analysis

AutoNation

Pros

Largest automotive retailer in the US by revenue and unit sales, benefiting from scale advantages.
Diverse service offerings including new and used vehicle sales, maintenance, and financial services support stable cash flows.
Strong presence in the growing electric vehicle market with plans to expand EV offerings and infrastructure.

Considerations

Automotive retail is highly cyclical and sensitive to economic downturns impacting car sales and financing.
Exposure to rising interest rates may increase borrowing costs for both the company and customers.
Competitive pressures from both traditional dealerships and growing online vehicle marketplaces risk margin compression.

e.l.f. Beauty

ELF

Pros

Strong growth momentum supported by recent acquisition of Rhodie, expanding product portfolio and market reach.
Focused on clean, vegan and cruelty-free cosmetics which align with increasing consumer demand for ethical products.
Market share gains in beauty and skincare categories with an experienced management team driving brand innovation.

Considerations

High valuation multiple with P/E ratio over 80 raises concerns about stock price sustainability.
Product concentration risks as a significant portion of sales still depend on core e.l.f. brand products.
Competitive industry environment with pressure from both legacy beauty brands and new entrants requiring ongoing marketing spend.

About The Companies

AutoNation (AN)

AutoNation, Inc. is a prominent automotive retailer in the United States, operating through a large network of franchises. The company's business is structured into several key segments: Domestic, featuring brands like Ford and General Motors; Import, with manufacturers such as Toyota and Honda; and Premium Luxury, which includes marques like Mercedes-Benz and BMW. Beyond selling new and used vehicles, AutoNation provides a comprehensive range of services. These include vehicle parts and automotive servicing, as well as finance and insurance products for customers. The company also operates its own finance division, AutoNation Finance, which offers financing solutions directly to its retail customers. This diversified model allows AutoNation to engage with customers at multiple points in the vehicle ownership lifecycle. As with any investment, the value can go down as well as up, and returns are not guaranteed.

e.l.f. Beauty (ELF)

E.L.F. Beauty, Inc. (ELF) is a US-based cosmetics company known for affordable, trend-driven make-up and skincare. The brand has built strength through accessible pricing, fast product innovation and a digital-first distribution model that blends e-commerce, social media and selective retail partnerships. Investors often watch ELF for its ability to convert scale into operating margin, grow direct-to-consumer sales, and expand internationally. Key considerations include a loyal younger consumer base, frequent product launches that drive social-media visibility, and efficiency in marketing spend. Risks are typical of the sector: intense competition, shifting consumer tastes, inventory and supply-chain pressure, and sensitivity to economic cycles that affect discretionary spending. ELF does not currently pay a regular dividend; growth has typically been reinvested into the business. This summary is educational and not personal advice — values can fall as well as rise, and past performance is not a reliable guide to future returns. Consider your own objectives and risk tolerance before investing.

Which Baskets Do They Appear In?

No baskets available in this category

Which Baskets Do They Appear In?

No baskets available in this category

Buy AN or ELF in Nemo

🆓

Zero Commission

Trade stocks, ETFs, and more with zero commission. Keep more of your returns.

🔒

Trusted & Regulated

Part of Exinity Group 2015, serving over a million customers globally.

💰

6% Interest on Cash

Earn 6% AER on uninvested cash with daily interest payments.

Discover More Comparisons

AutoNation vs Churchill Downs

AutoNation vs Mohawk Industries

AutoNation vs Mohawk Industries: a stock comparison

AutoNation vs e.l.f. Beauty

Comparison Snapshot