

Church & Dwight vs Clorox
Church & Dwight vs Clorox compares two major consumer goods companies. This page reviews business models, financial performance, and market context to help readers understand how each company operates and positions itself in the market. The content is presented in a neutral, accessible way for general informational purposes. Educational content, not financial advice.
Church & Dwight vs Clorox compares two major consumer goods companies. This page reviews business models, financial performance, and market context to help readers understand how each company operates...
Which Baskets Do They Appear In?
Beauty
These beauty stocks represent leading companies in skincare, haircare, and makeup. Carefully selected by our analysts, these investments offer exposure to a growing global industry expected to reach $716.6 billion by 2025.
Published: May 21, 2025
Explore BasketWhich Baskets Do They Appear In?
Beauty
These beauty stocks represent leading companies in skincare, haircare, and makeup. Carefully selected by our analysts, these investments offer exposure to a growing global industry expected to reach $716.6 billion by 2025.
Published: May 21, 2025
Explore BasketInvestment Analysis
Pros
- Church & Dwight has lower stock price volatility than Clorox, indicating less price fluctuation risk with a beta of 0.43 versus Cloroxโs 0.52.
- The company has a strong analyst consensus with a potential upside of about 16.5%, higher than Cloroxโs 12.2% implied upside.
- Church & Dwight maintains a substantial market cap and diverse portfolio spanning household, personal care, and specialty products supporting stable revenue sources.
Considerations
- Church & Dwightโs net profit margin at around 8.66% is lower than Cloroxโs 11.4%, indicating less profitability relative to sales.
- The companyโs maximum historical drawdown of about -51.5% suggests moderate downside risk during market stress periods.
- Growth and earnings estimates appear more muted compared to Cloroxโs recent pricing strength and projected EPS growth rate.

Clorox
CLX
Pros
- Clorox enjoys a higher net margin of approximately 11.4%, reflecting stronger profitability compared to peer Church & Dwight.
- The companyโs disinfecting and cleaning products benefited from heightened demand post-COVID, supporting sustained revenue growth opportunities.
- Clorox projects a near 15% earnings growth in fiscal 2025, underpinned by effective pricing power despite sector challenges.
Considerations
- Cloroxโs stock has shown higher volatility at 6.31%, indicating greater short-term price risk than Church & Dwight.
- The stock has underperformed recently with a notable year-to-date decline exceeding Church & Dwightโs fall, reflecting investor caution.
- Shares trade at a premium valuation with a forward P/E near 19.5 times, limiting upside if growth slows as projected in 2026.
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