Rush Enterprises (RUSHA) Stock
Large dealer selling commercial trucks and maintenance services. Here's the price, business snapshot, and what's worth knowing about Rush Enterprises in October 2026.
Rush Enterprises Inc (RUSHA) is a US-based dealer group focused on commercial vehicles with a market capitalisation of about $4.1 billion. The company sells new and used commercial trucks, buses and vocational vehicles and earns recurring revenue from parts, maintenance, body-shop services and finance/insurance offerings. Investors often watch Rush for its scale in a fragmented sector and for relatively stable aftermarket income that can offset some cyclicality in new-vehicle sales. Important considerations include sensitivity to economic cycles (freight, construction and municipal budgets), exposure to interest-rate changes that affect fleet financing, fluctuations in used-vehicle values, and supply-chain or labour constraints. Key metrics to monitor are same-dealership sales, parts & service margins, inventory turnover and free cash flow. This summary is educational and not personal financial advice — values can rise or fall, and past performance is not a guarantee of future returns. Consider your circumstances or a regulated adviser before acting.
Rush Enterprises (RUSHA) Stock Forecast
Analyst price target, next 12 months
$57.33
+27.5% vs today's $44.95
Price range over the last 12 months
In the middle of its 12-month range
Analysts covering Rush Enterprises have a consensus 12-month target of $57.33, above the current price of $44.95.
Analyst targets are opinions, not guarantees. Capital at risk. Data as of 26 Oct 2026.
Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.
Sixth Month Growth Performance
Stock Performance Snapshot
Analyst Rating
Analysts recommend buying Rush Enterprises' stock with a target price of $57.33, indicating potential growth.
Financial Health
Rush Enterprises is performing well in generating revenue and cash flow, indicating strong business operations.
Dividend
RUSH ENTERPRISES' dividend yield of 1.58% is below average, indicating lower returns from dividends. If you invested $1000 you would be paid $15.70 a year in dividends (based on the last 12 months).
Why You’ll Want to Watch This Stock
Revenue Mix Insights
Sales, parts and service revenues together shape cashflow; recurring service income can smooth cycles, though new-vehicle sales remain cyclical.
Fleet & Economic Cycle
Demand is linked to freight, construction and municipal spending; macro slowdowns and higher interest rates can reduce orders and financing demand.
Operational Levers
Margins hinge on parts/service profitability and used-vehicle values; inventory, supply-chain and staffing affect short-term performance and can vary.
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