Sturm Ruger & (RGR) Stock
Established American firearms manufacturer known for pistols and rifles. Here's the price, business snapshot, and what's worth knowing about Sturm Ruger & in September 2026.
Sturm, Ruger & Co. Inc. (RGR) is a U.S.-based manufacturer of firearms and related accessories, known for pistols, revolvers, rifles and sporting rifles. With a market capitalisation near $715M, it sits in the small-cap range and tends to be sensitive to consumer demand, legislative changes and broader macro conditions. Investors should note Ruger’s exposure to cyclical retail spending and political/regulatory developments that can sharply affect sales. The company’s core strengths include a long-established brand, in‑house manufacturing and a diversified product mix across civilian and law-enforcement channels. Key risks include regulatory and legal uncertainty, raw-material and supply-chain pressures, and demand volatility tied to political events. This summary is for educational purposes only and not personalised investment advice — values can rise and fall and past performance does not predict future returns. Ruger may suit investors who understand cyclical, event-driven exposures; those seeking stable income or low volatility should consider suitability carefully.
About This Stock
STURM RUGER & CO INC
RGR
Current Price
$37.72
Potential 12 Month Profit
39.59%
Sector
Consumer Cyclicals
Industry
Leisure Products
Ticker
RGR
Market Cap
$602.70M
Potential 12 Month Profit
39.59%
Sector
Consumer Cyclicals
Industry
Leisure Products
Sixth Month Growth Performance
Stock Performance Snapshot
Analyst Rating
Analysts recommend buying Sturm Ruger’s stock with a target price of $52.5, indicating growth potential.
Financial Health
Sturm Ruger is performing reasonably well with stable revenue and cash flow, but profitability is modest.
Dividend
Sturm Ruger’s dividend yield of 1.17% is relatively low, making it less attractive for dividend-seeking investors. If you invested $1000, you would be paid $11.70 a year in dividends (based on the last 12 months).
Why You’ll Want to Watch This Stock
Cyclical demand dynamics
Sales often move with political events and consumer sentiment, creating periods of rapid growth and downturns — though outcomes can vary.
Domestic manufacturing focus
Ruger’s in‑house production and recognised brand can be strengths, but supply-chain and commodity costs may compress margins.
Regulation sensitivity
Policy, legal and regulatory shifts can materially affect revenue and valuations; this adds volatility that investors should factor in.
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