Sturm Ruger & (RGR) Stock
Established American firearms maker with a broad consumer lineup. Here's the price, business snapshot, and what's worth knowing about Sturm Ruger & in October 2026.
Sturm, Ruger & Co. Inc. (RGR) is a U.S.-based manufacturer of firearms and related accessories, known for pistols, revolvers, rifles and sporting rifles. With a market capitalisation near $715M, it sits in the small-cap range and tends to be sensitive to consumer demand, legislative changes and broader macro conditions. Investors should note Ruger’s exposure to cyclical retail spending and political/regulatory developments that can sharply affect sales. The company’s core strengths include a long-established brand, in‑house manufacturing and a diversified product mix across civilian and law-enforcement channels. Key risks include regulatory and legal uncertainty, raw-material and supply-chain pressures, and demand volatility tied to political events. This summary is for educational purposes only and not personalised investment advice — values can rise and fall and past performance does not predict future returns. Ruger may suit investors who understand cyclical, event-driven exposures; those seeking stable income or low volatility should consider suitability carefully.
Sturm Ruger & (RGR) Stock Forecast
Analyst price target, next 12 months
$52.50
+15.5% vs today's $45.47
Price range over the last 12 months
In the middle of its 12-month range
Analysts covering Sturm Ruger & have a consensus 12-month target of $52.50, above the current price of $45.47.
Analyst targets are opinions, not guarantees. Capital at risk. Data as of 25 Oct 2026.
Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.
Sixth Month Growth Performance
Stock Performance Snapshot
Analyst Rating
Analysts recommend buying Sturm Ruger’s stock with a target price of $52.50, indicating growth potential.
Financial Health
Sturm Ruger is performing adequately with steady revenue and cash flow, but profitability is limited.
Dividend
Sturm Ruger’s low dividend yield of 0.97% indicates limited dividend returns for investors. If you invested $1000 you would be paid $9.70 a year in dividends (based on the last 12 months).
Why You’ll Want to Watch This Stock
Cyclical demand dynamics
Sales often move with political events and consumer sentiment, creating periods of rapid growth and downturns — though outcomes can vary.
Domestic manufacturing focus
Ruger’s in‑house production and recognised brand can be strengths, but supply-chain and commodity costs may compress margins.
Regulation sensitivity
Policy, legal and regulatory shifts can materially affect revenue and valuations; this adds volatility that investors should factor in.
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