What makes a product a "forever product"?

Forever products are items designed with exceptional durability and craftsmanship that often last for decades or even generations. These products typically come from companies with a long-standing reputation for quality and reliability. Think of La-Z-Boy recliners that families keep for 20+ years, Whirlpool appliances that operate reliably for decades, or Mattel's Hot Wheels toys that are collected and passed down through generations. Companies making these products often focus on superior materials, timeless design, and meticulous manufacturing standards.

Why does durability matter for investment potential?

Companies that create durable, long-lasting products often enjoy several investment advantages. First, they typically command premium pricing, as consumers are willing to pay more for quality that lasts. Second, they build exceptional brand loyalty, as customers who have positive experiences with long-lasting products are likely to return to the same brand. Third, these businesses often demonstrate stability during economic downturns, as their products are viewed as wise long-term investments rather than disposable items. Finally, they're well-positioned to benefit from the growing sustainability movement, as consumers increasingly seek to reduce waste by purchasing products that won't need frequent replacement.

What is the "buy it for life" movement?

The "buy it for life" movement is a consumer approach that prioritizes purchasing high-quality, durable goods designed to last for decades rather than buying cheaper, disposable alternatives that need frequent replacement. This philosophy has gained momentum in recent years as part of broader sustainability trends, with consumers becoming increasingly concerned about waste and environmental impact. Communities dedicated to this approach (like Reddit's r/BuyItForLife with over 2 million members) share recommendations for products with exceptional longevity. Companies in this investment theme often directly benefit from this movement, as their reputation for creating long-lasting products aligns perfectly with what these conscious consumers are seeking.

What does "dividend yield" mean for these stocks?

Dividend yield represents the annual dividend payment divided by the current share price, expressed as a percentage. For many "Forever Products" companies, dividends are particularly important because these established businesses often generate stable cash flows from their loyal customer bases. A company like Procter & Gamble (PG), for example, has increased its dividend payout for over 60 consecutive years. When evaluating dividend yields for these stocks, it's worth noting that a consistent history of maintaining or increasing dividends can indicate management's confidence in the company's long-term financial health. Many investors view these reliable dividend-payers as a source of steady income alongside potential share price appreciation.

How do "projected sales" and "projected profit" help me evaluate these stocks?

Projected sales and projected profit provide forward-looking insight into a company's expected financial performance. For the companies in this "Forever Products" theme, these projections can help you assess whether analysts believe their focus on durability and quality will continue to resonate with consumers and drive business growth. Strong projected profits might suggest that a company is successfully maintaining its premium pricing power and brand value. When evaluating these figures, it's worth comparing them to past performance to spot trends and considering them alongside industry averages to understand how the company is expected to perform relative to competitors. Remember that projections are estimates and can be revised as conditions change.

16 handpicked stocks

Forever Products

Invest in companies whose brand names are synonymous with generational quality and durability. These carefully selected stocks represent businesses that have built their reputations on creating products that stand the test of time, earning unwavering customer loyalty and premium pricing power.

Han Tan | Market Analyst

Published on June 17

Top Picks from This Group

Here are a few of the assets in this group. Create an account to unlock the full list.

Whirlpool Corp.

WHR

Current price

$79.60

A leading manufacturer of home appliances known for their durability and long service life.

Procter & Gamble Company, The

Current price

$152.21

Owns numerous brands with long-standing reputations for quality and reliability in consumer staples.

3M Company

MMM

Current price

$158.32

Produces a vast range of durable industrial and consumer products known for their engineering and longevity.

Illinois Tool Works Inc.

ITW

Current price

$261.32

Hasbro Inc.

HAS

Current price

$75.17

Mattel, Inc.

MAT

Current price

$17.22

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12 Month Growth Potential

Use the growth calculator to see how much investing in these assets could return over one year, based on aggregated analyst sentiment provided by Refinitive Ltd.

If you invested across these assets:

≈

In 12 months it might be worth:

$1,000.00

+32.74%

≈

About This Group of Stocks

Our Expert Thinking

This collection focuses on companies creating products built to last generations. As consumers increasingly shift towards sustainability and "buy it for life" purchases, these businesses are well-positioned to benefit from their established reputation for quality, durability, and reliability regardless of economic cycles.

What You Need to Know

These companies manufacture everything from heavy-duty appliances and industrial equipment to classic furniture and iconic toys. Their enduring brand loyalty translates into significant pricing power and consistent demand, offering defensive characteristics against market volatility.

Why These Stocks

Each company was selected for its proven track record of producing exceptionally durable goods that often become generational investments. These are household names with powerful brand identities built on decades of delivering uncompromising quality and timeless craftsmanship.

Group Performance Snapshot

32.73%

Average 12 Month Profit

On average, analysts expect assets in this group to grow 32.73% over the next year.

8 of 16

Stocks Rated Buy by Analysts

8 of 16 assets in this group are rated Buy by professional analysts.

1.6%

Group Growth

This group averaged a 1.6% return last month.

Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.

Why You'll Want to Watch These Stocks

🌱

Riding the Sustainability Wave

As consumers increasingly reject throwaway culture, companies creating durable, long-lasting products are perfectly positioned to benefit from the growing "buy it for life" movement.

💎

Built-In Pricing Power

These brands have spent decades earning consumer trust, allowing them to command premium prices even during economic downturns. Quality never goes out of style.

🛡️

Fortress-Like Market Positions

With reputations built over generations, these companies enjoy extraordinarily loyal customer bases and significant barriers to entry for competitors trying to challenge their dominance.

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