Gopro (GPRO) Stock
Action camera brand for athletes and content creators. Here's the price, business snapshot, and what's worth knowing about Gopro in October 2026.
GoPro, Inc. (GPRO) is best known for its compact, rugged action cameras and related accessories used by consumers, athletes and content creators. The company generates sales from hardware, subscription services and accessories, with an increasing emphasis on software, cloud storage and direct-to-consumer channels. With a market capitalisation of roughly $348 million, GoPro is a smaller-cap, cyclical business that can be sensitive to consumer discretionary spending, product cycles and competition from smartphone cameras and cheaper action-camera brands. Investors should note the company’s exposure to seasonal demand and the need for ongoing product innovation to sustain growth. Financial performance has fluctuated historically, so potential returns can vary and are not guaranteed. This summary is educational only and not personal financial advice; suitability depends on an investor’s objectives, risk tolerance and time horizon. Consider further research and, if needed, speak to a qualified financial adviser before making investment decisions.
Gopro (GPRO) Stock Forecast
Analyst price target, next 12 months
$1.10
-18.5% vs today's $1.35
Price range over the last 12 months
In the middle of its 12-month range
Analysts covering Gopro have a consensus 12-month target of $1.10, below the current price of $1.35.
Analyst targets are opinions, not guarantees. Capital at risk. Data as of 3 Oct 2026.
Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.
Sixth Month Growth Performance
Stock Performance Snapshot
Analyst Rating
Analysts recommend selling GoPro's stock due to a lower target price than its current value.
Financial Health
GoPro is generating decent revenue and cash flow, but its profit margins are relatively low.
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Why You’ll Want to Watch This Stock
Action-Camera Niche
GoPro occupies a distinct niche in rugged cameras and content creation, which can drive brand loyalty — though demand can be cyclical and competitive pressures persist.
Product Innovation Cycle
Regular hardware upgrades and software features matter for growth; successful new releases can boost sales, but missed expectations can weigh on the share price.
Growing Services Push
Subscriptions and cloud services aim to add recurring revenue and diversify income, while overall performance remains sensitive to consumer spending trends.
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