In Search of the Next Big Thing
When the giants of an industry are put on the back foot, it creates a fascinating opportunity for the smaller, nimbler players. Think of it like a title fight where the heavyweight champion is suddenly forced to fight with one hand tied behind his back. The contenders, previously considered long shots, suddenly have a fighting chance. I’m looking at the biotech firms that have been beavering away in the background, developing alternative approaches while the big boys soaked up the limelight.
Take a company like Rhythm Pharmaceuticals. They aren’t trying to compete head-on. Instead, they’re focusing on rare genetic disorders of obesity. It’s a niche play, and one that might just fly under the radar of broad, sweeping price cuts. Then you have Structure Therapeutics, which is working on oral drugs. Imagine the appeal. No more injections, just a simple pill. If they can make it work and produce it cheaply, that’s a genuine game-changer. Oramed Pharmaceuticals is another one to watch, with its focus on oral delivery systems. Convenience could become a powerful weapon in a price-sensitive market.