The Unavoidable Social Network
Let’s start with the most obvious player, Meta. To say its platforms are popular in Africa is a spectacular understatement. WhatsApp isn’t just a messaging app, it’s the continent’s primary communication tool, a de facto operating system for daily life and commerce. Facebook and Instagram are the new town squares. Meta’s genius, if you can call it that, was in making its services accessible, even on cheap phones with patchy internet.
For an investor, the logic is brutally simple. As hundreds of millions more people come online, Meta’s user base swells. More users mean more eyeballs, and more eyeballs mean more advertising revenue from local businesses finally waking up to digital marketing. Meta isn’t just hoping for growth, it’s laying the undersea cables and building the data centres to make it happen. This isn’t a punt, it’s a calculated, long term land grab.