The Scramble for Seats
You don’t need a degree in economics to figure this one out. When the biggest player in the market suddenly pulls out of the game, where do all its customers go? They don’t just vanish into thin air. They scramble, credit card in hand, to the nearest competitor. It’s like the local supermarket closing for a week, the smaller shops on the high street suddenly find themselves doing a roaring trade.
In this scenario, carriers like United Continental Holdings and Delta Air Lines seem particularly well-placed to pick up the pieces. They already operate extensive routes across North America, making them the obvious ports in a storm for stranded passengers. I imagine their booking systems would light up as thousands of travellers, desperate to get from A to B, book the next available flight, regardless of the logo on the tail fin. This sudden surge in demand, met with a finite supply of seats, often means one thing. Prices could go up, and revenues for these rival airlines might follow suit.