Forget the Farm, Buy the Shovel
So, where does the smart money go? I’m not suggesting you fly to Lagos and start haggling for a plot of land. That sounds like a terrific way to lose your shirt and your patience. It’s the classic gold rush dilemma. You can either dig for gold yourself, with all the risk and back-breaking effort that entails, or you can be the chap selling the shovels, picks, and sturdy trousers to all the hopeful prospectors. I know which business I’d rather be in.
The "shovels" in this modern agricultural gold rush are the tractors, harvesters, and clever bits of kit that turn farming from a gamble against the weather into a science. Companies like Deere & Company or CNH Industrial have spent fortunes developing precision technology for the vast fields of Iowa and the plains of Europe. Now, that same technology, from GPS-guided tractors to data analytics, is what Nigerian agriculture desperately needs to boost its yields. These aren't speculative start-ups. They are global industrial titans who could see a steady, long-term rise in demand from a continent waking up to its agricultural potential.