Selling Shovels in a Digital Gold Rush
The truly clever ones during the gold rush were not the miners. They were the chaps selling the picks, shovels, and sturdy trousers. They did not care who found the gold, because every single miner, successful or not, needed their gear. Today, we are in a digital gold rush, and the same logic applies. Instead of looking at the car brands, I think the smarter money is looking at the companies supplying the essential technology. This collection of tech suppliers, what you might call the Autonomous Vehicle Technology Enablers, is where a compelling opportunity could lie.
Think about it. Every single one of those 20,000 Uber vehicles, and every robotaxi that follows, needs a brain. That brain is often powered by NVIDIA's high performance chips, processing a mind boggling amount of data every second. They also need eyes. That’s where a company like Mobileye comes in, whose computer vision systems are the gold standard for helping a car interpret the chaotic world around it. And to tie it all together, they need to talk to each other and to the cloud, a job handled by Qualcomm's connectivity chips. These companies are the modern day shovel sellers.