Apple's American Homecoming: A Passing Fad or a Real Opportunity?
For what feels like an eternity, the gospel of big business has been simple. Make it somewhere cheap, ship it across the world, and sell it for a handsome profit. It was a formula that worked beautifully, until it didn't. Now, it seems the high priests of global capitalism are having a crisis of faith, and Apple, of all companies, is leading the charge back home. I must say, it’s a fascinating turn of events.
When a company like Apple decides to pump £2 billion into its American glass supplier, Corning, you have to sit up and take notice. This isn't just a token gesture or a bit of flag-waving PR. To me, this signals a fundamental, almost tectonic, shift in corporate thinking. The pandemic, bless its disruptive cotton socks, taught everyone a valuable lesson. A supply chain that stretches across ten time zones is wonderfully efficient right up to the moment it snaps. Then, it’s just a fantastically expensive headache. Apple is betting that paying a bit more for parts made down the road is better than having no parts at all.