The Apple Effect: Why Suppliers Could Be the Smarter Play
Every time Apple unveils a new iPhone, the world predictably loses its collective mind. Queues form, tech journalists wax lyrical, and Tim Cook stands on stage looking terribly pleased with himself. It’s a magnificent piece of theatre, and for many investors, the story ends there. Buy Apple shares, hope for the best, and join the chorus. But to me, that feels a bit like betting on the star striker to score while ignoring the rest of the team.
The real action, I think, often happens behind the curtain. It’s in the sprawling, intricate, and frankly fascinating world of the supply chain. For every gleaming iPhone that gets unboxed, there’s a whole ecosystem of companies that made it possible. These are the unsung heroes, the engine room of the whole operation, and when Apple has a hit on its hands, their phones start ringing off the hook.