The Global Plumbing of a Nation
Think about it. Who is actually powering Brazil’s transformation? It’s not just local start ups. It’s the established, world class companies that provide the tools, technology, and platforms upon which modern Brazil is being built.
Take MercadoLibre, for instance. To call it an e-commerce company is to do it a disservice. It’s the Amazon, eBay, and PayPal of Latin America rolled into one, and Brazil is its biggest playground. Every time a Brazilian buys a new pair of shoes online or a small business owner takes a digital payment, MercadoLibre is there. It’s so deeply woven into the country’s digital fabric that its success is a direct reflection of Brazil’s consumer evolution.
Then you have the agricultural angle. Brazil is a global breadbasket, a colossal exporter of everything from soybeans to coffee. And what keeps this machine running? The big green tractors of Deere & Company. This isn't some speculative bet on a future trend. Deere has been the workhorse of Brazilian agriculture for decades. As Brazil’s farms modernise and expand to feed the world, Deere is the one selling them the shovels, or rather, the multi million dollar combine harvesters.
