Wyndham vs VF

This page compares Wyndham Hotels & Resorts, Inc. and V.F. Corporation, examining business models, financial performance, and market context to present a neutral, accessible overview of how the two organisations operate within their industries. Educational content, not financial advice.

This page compares Wyndham Hotels & Resorts, Inc. and V.F. Corporation, examining business models, financial performance, and market context to present a neutral, accessible overview of how the two or...

Comparison Snapshot

Key Financial Metrics

WH

Metric

VFC

$5.86B

Market Cap

$7.29B

17.47%

Potential Profit

-18.17%

Buy

Analyst Rating

Hold

Investment Analysis

Wyndham

WH

Pros

Wyndham Hotels & Resorts has grown its system-wide rooms by 4% year-over-year, indicating ongoing expansion in its hotel footprint.
The company reported a 5% increase in adjusted diluted EPS to $1.46 in Q3 2025, showing profitability growth despite revenue challenges.
Wyndham has a record development pipeline with a 24% increase in deals signed, positioning it well for future growth.

Considerations

Q3 2025 revenue of $382 million fell short of the forecasted $403.64 million, reflecting weakness in top-line growth.
Global Revenue per Available Room (RevPAR) declined by 5%, with particularly notable pricing pressures in the U.S. economy and midscale segments.
The stock has fallen about 33% from its all-time high earlier in 2025, indicating recent investor concerns and valuation pressures.

VF

VFC

Pros

V.F. Corporation operates a portfolio of well-established global lifestyle brands with strong market positioning and brand recognition.
The company has demonstrated resilience and growth potential through diversified product categories including outdoor, active, and workwear segments.
V.F. Corporation has initiatives focused on sustainability and innovation, enhancing brand appeal and meeting evolving consumer preferences.

Considerations

VF faces ongoing supply chain challenges and inflationary pressures that could impact margins and inventory costs.
The company is exposed to volatile consumer spending trends, especially in discretionary apparel segments sensitive to economic slowdowns.
Global macroeconomic uncertainties, including currency fluctuations and geopolitical tensions, may pose risks to international sales growth.

About The Companies

Wyndham (WH)

Wyndham Hotels & Resorts is one of the world's largest hotel franchising companies. Rather than owning hotels directly, its business model is centred on licensing its lodging brands and providing related services to third-party hotel owners. This approach provides a steady stream of franchise fees. The company boasts a massive global footprint, with approximately 9,300 hotels spanning over 95 countries across six continents. Its portfolio includes a diverse range of 25 well-known brands tailored to the everyday traveller, such as Super 8, Days Inn, Ramada, and La Quinta. This extensive network comprises around 903,000 rooms, positioning Wyndham as a key player in the global hospitality sector. For investors, its scale and franchise-focused strategy are important factors to consider, though performance is tied to the health of the travel industry.

VF (VFC)

VF Corporation (VFC) is a global apparel and footwear company best known for consumer brands such as Vans, The North Face, Timberland and Dickies. It sells through wholesale partners, owned retail stores and direct-to-consumer channels including e-commerce. Investors should note VF’s strategy emphasises brand-led growth, international expansion and improving margins via supply-chain efficiency and higher-margin DTC sales. The company remains exposed to fashion cycles, inventory risk, foreign-exchange swings and retail demand, so revenues and profits can be volatile. With a market capitalisation around $5.97 billion, VF sits in the small-to-mid cap space where returns can be larger but so can short-term swings. This summary is educational, not personalised advice: past performance is not a guide to the future and values can fall as well as rise. Anyone considering VFC should check up-to-date financials, read company filings and consider their own risk profile or consult a regulated adviser before acting.

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