Village Farms vs Black Rifle Coffee

Village Farms (Village Farms International, Inc.) and Black Rifle Coffee (BRC INC-A) are compared here to explore how their business models, financial performance, and market context differ. The page presents neutral, accessible analysis to help readers understand each company's approach and position. Educational content, not financial advice.

Village Farms (Village Farms International, Inc.) and Black Rifle Coffee (BRC INC-A) are compared here to explore how their business models, financial performance, and market context differ. The page ...

Comparison Snapshot

Key Financial Metrics

VFF

Metric

BRCC

$412.40M

Market Cap

$236.07M

568.94%

Potential Profit

134.20%

Buy

Analyst Rating

Hold

Investment Analysis

Village Farms

VFF

Pros

Village Farms operates vertically integrated greenhouse agricultural facilities producing multiple fresh produce lines, supporting diversified revenue sources.
Its wholly owned subsidiary Pure Sunfarms provides cannabis products to licensed providers and governments, adding a growing cannabis segment.
The company’s low price-to-book and price-to-sales ratios suggest potential undervaluation compared to sector peers.

Considerations

Village Farms has a negative P/E ratio indicating recent unprofitability or losses in earnings.
A significant portion of revenue depends on the cyclically sensitive produce market, exposing it to agricultural commodity risks.
Expansion into cannabis and energy segments carries execution risks due to regulatory complexity and competitive markets.

Black Rifle Coffee

BRCC

Pros

Black Rifle Coffee has demonstrated growth in wholesale revenue by 14.1%, expanding its distribution reach and packaged coffee availability.
The company’s veteran-founded brand targets a loyal niche of military, veterans, and first responders, supporting strong brand identity.
Analysts collectively give BRCC a positive rating consensus with expected near doubling of stock price based on targets.

Considerations

Despite revenue growth, Black Rifle Coffee has increasing net losses and declining Adjusted EBITDA, reflecting profitability challenges.
Recent equity offerings suggest potential dilution risk and reliance on capital markets for funding operations.
Current liquidity ratios indicate limited short-term asset coverage and weak interest coverage, increasing financial risk.

About The Companies

Village Farms (VFF)

Village Farms International, Inc. (VFF) is a North American greenhouse agriculture company that grows and sells fresh produce and participates in the cannabis sector through partnerships and joint ventures. Known for large-scale controlled-environment greenhouses, the business supplies retail and foodservice channels and has pursued cannabis opportunities to diversify revenue. With a market capitalisation of about $352.6m, VFF may appeal to investors seeking exposure to agricultural real assets and niche cannabis exposure but it typically carries higher operational and regulatory complexity. Key considerations include sensitivity to commodity prices and seasonal demand, capital intensity of greenhouse operations, joint-venture arrangements that affect revenue recognition, and cannabis-sector regulation. Financial performance can be cyclical and volatile; prospective investors should review recent financial statements, understand partner agreements, and assess balance-sheet strength. This information is educational only and not personalised investment advice — values can fall as well as rise and past performance is not a guarantee of future returns.

Black Rifle Coffee (BRCC)

BRC Inc., operating as Black Rifle Coffee Company, is a distinctive, veteran-founded business that combines coffee, energy drinks, and media. The company roasts and sells its own coffee, along with branded accessories and apparel, creating a strong lifestyle brand. Its products reach customers through three main avenues: a direct-to-consumer online store, a growing wholesale channel with major retailers like Walmart and 7-Eleven, and its own physical coffee shops, known as 'Outposts'. Beyond its core products, BRC Inc. actively develops online content to expand its brand presence and connect with its community. This multi-channel approach allows it to tap into different market segments, from online shoppers to in-store customers. As with any company, its future performance will depend on its ability to manage growth and compete in a crowded marketplace, and past performance is not a guarantee of future returns.

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Which Baskets Do They Appear In?

Next-Gen Proteins

Looking to invest in the future of food? This carefully selected group of stocks represents companies solving our global protein challenges. From plant-based alternatives to agricultural innovation, these stocks have been thoughtfully chosen by our analysts for their potential in this growing market.

Published: June 17, 2025

Explore Basket

Vice Arbitrage

Get exposure to companies leading the transformation of once-prohibited activities into booming legal industries. These carefully selected stocks represent market leaders capitalizing on shifting regulations in sports betting, cannabis, and more, unlocking tremendous growth potential.

Published: June 17, 2025

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Comparison Snapshot