Marriott vs Hilton

Marriott International, Inc. and Hilton Worldwide Holdings Inc. are compared on this page to provide a clear view of their business models, financial performance, and market context. This neutral overview aims to help readers understand the similarities and differences without making predictions or recommendations. Educational content, not financial advice.

Marriott International, Inc. and Hilton Worldwide Holdings Inc. are compared on this page to provide a clear view of their business models, financial performance, and market context. This neutral over...

Comparison Snapshot

Key Financial Metrics

MAR

Metric

HLT

$84.99B

Market Cap

$69.06B

-5.04%

Potential Profit

-2.69%

Buy

Analyst Rating

Buy

Why It's Moving

Marriott Shake-Up: Veteran Leaders Retire as Fresh Talent Takes Helm for Global Push.

Retirements of U.S./Canada Group President Liam Brown and another veteran pave the way for Satya Anand to unify leadership across U.S., Canada, and Latin America.
Neal Jones tapped to lead EMEA operations spanning 80 countries and 1,300 properties, leveraging his track record in luxury integrations like Design Hotels.
Federico Greppi heads CALA to accelerate southern hemisphere growth, with all new roles kicking off March 28 for seamless continuity.

Sentiment:

🐃Bullish

Hilton Worldwide Hits New 52-Week High Amid Strong Analyst Upgrades and Positive Sector Momentum

Goldman Sachs upgraded HLT to Buy with a $317 target, signaling expectations for continued growth in travel demand.
Q3 results showed EPS of $2.11 beating estimates by $0.06, with revenue up 8.8% YoY to $1.30B, underscoring resilient booking trends.
FY2025 EPS guidance of $7.97–$8.06 reinforces Hilton's strong positioning as leisure and business travel rebounds.

Sentiment:

🐃Bullish

Marriott Shake-Up: Veteran Leaders Retire as Fresh Talent Takes Helm for Global Push.

Retirements of U.S./Canada Group President Liam Brown and another veteran pave the way for Satya Anand to unify leadership across U.S., Canada, and Latin America.
Neal Jones tapped to lead EMEA operations spanning 80 countries and 1,300 properties, leveraging his track record in luxury integrations like Design Hotels.
Federico Greppi heads CALA to accelerate southern hemisphere growth, with all new roles kicking off March 28 for seamless continuity.

Sentiment:

🐃Bullish

Hilton Worldwide Hits New 52-Week High Amid Strong Analyst Upgrades and Positive Sector Momentum

Goldman Sachs upgraded HLT to Buy with a $317 target, signaling expectations for continued growth in travel demand.
Q3 results showed EPS of $2.11 beating estimates by $0.06, with revenue up 8.8% YoY to $1.30B, underscoring resilient booking trends.
FY2025 EPS guidance of $7.97–$8.06 reinforces Hilton's strong positioning as leisure and business travel rebounds.

Sentiment:

🐃Bullish

Investment Analysis

Marriott

MAR

Pros

Marriott has a broad geographic presence and is expanding across various price points including new midscale and extended-stay brands.
The company shows a relatively lower forward P/E ratio compared to Hilton, indicating potentially better valuation metrics.
Marriott has demonstrated solid earnings performance with shareholder-friendly capital allocation and ongoing brand development.

Considerations

Marriott’s share price growth over the past year (+3%) has underperformed Hilton’s, indicating weaker recent market momentum.
The company has a higher beta, suggesting more volatility relative to Hilton and potentially greater market risk.
Marriott’s drawdown since inception is larger than Hilton’s, pointing to historically higher downside exposure.

Hilton

HLT

Pros

Hilton has delivered stronger share price growth (+12%) over the past 12 months compared to Marriott.
The company shows robust revenue growth expectations, with a projected EPS growth of about 10.5% for 2025.
Hilton’s maximum historical drawdown is less severe than Marriott’s, indicating more resilience during market downturns.

Considerations

Hilton trades at a higher P/E and PEG ratio than Marriott, potentially reflecting a more expensive valuation.
Recent mixed sentiment has been caused by insider selling and a significant state investor reducing their position.
Hilton’s price to sales and enterprise value multiples are higher, suggesting it may be more costly relative to its sales.

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