LightInTheBox vs Fluent

LightInTheBox Holding Co., Ltd. and Fluent Inc are compared on this page to provide a neutral view of their business models, financial performance, and market context. The goal is to present contextual information that can help readers understand similarities and differences without making recommendations. Educational content, not financial advice.

Comparison Snapshot

Key Financial Metrics

LITB

Metric

FLNT

$45.42M

Market Cap

$89.80M

N/A

Potential Profit

20.19%

N/A

Analyst Rating

Hold

Investment Analysis

LightInTheBox

LITB

Pros

LightInTheBox operates a global cross-border e-commerce platform serving consumers in Europe, North America, and other regions, providing geographic diversification.
The company offers a broad range of lifestyle products including apparel, accessories, electronics, and logistics services, supporting diversified revenue streams.
Recent financial results showed a significant reduction in losses by 74% year-over-year, indicating operational improvements despite revenue decreases.

Considerations

Revenue in 2024 decreased sharply by over 59% compared to 2023, reflecting challenges in sustaining sales growth.
The company has a low quick ratio around 0.23, suggesting relatively weak short-term liquidity and potential difficulty managing current obligations.
Market capitalization is small (under $60 million recently), reflecting high risk and limited scale compared to larger e-commerce peers.

Fluent

FLNT

Pros

Fluent Inc has demonstrated strong profitability metrics recently, with improving earnings growth and expanding profit margins.
The company benefits from a data-driven digital marketing platform, which supports targeted customer acquisition and scalable growth.
Fluent’s diversified client base across multiple industries helps reduce dependency on any single sector or customer concentration risk.

Considerations

Fluent operates in a highly competitive and rapidly evolving digital advertising space, increasing execution and technological risks.
The company’s revenue growth has shown some volatility, reflecting sensitivity to macroeconomic conditions and advertising budgets.
Fluent carries significant exposure to regulatory changes in data privacy, which could impact its marketing strategies and cost structures.

About The Companies

LightInTheBox (LITB)

LightInTheBox Holding Co., Ltd. is a global e-commerce company with a distinct focus on women's apparel through its proprietary brand, Ador.com. Catering to women aged 35-55, Ador.com operates design studios in both the US and China, creating a range of clothing from midi dresses to shirt dresses. Beyond its own brand, LightInTheBox offers a comprehensive suite of services to other e-commerce companies. These services cover everything from advertising and supply chain management to payment processing and order fulfilment, creating a potentially diversified business model. For investors, it's a company with two main pillars: a direct-to-consumer fashion brand and a business-to-business e-commerce solutions provider. While the company has demonstrated an ability to generate significant revenue, like any investment, its value can go down as well as up and returns are not guaranteed.

Fluent (FLNT)

Fluent Inc (ticker: FLNT) is a data-driven performance marketing and customer-acquisition business that helps brands reach consumers across digital channels. With a market capitalisation of roughly $64.97 million, it is a small‑cap company that may offer growth opportunities but also carries higher volatility, liquidity constraints and execution risk. Its results tend to be tied to client advertising budgets, campaign performance and broader online-advertising trends, so revenue and earnings can be lumpy. Changes in data privacy rules and advertising technology can materially affect targeting and measurement, while competition and client concentration are additional considerations. This summary is for general educational purposes only and is not personalised investment advice. Investors should review the company’s most recent financial filings, analyst commentary and risk disclosures, and consider whether a small‑cap, cyclical marketing stock fits their objectives and risk tolerance.

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LightInTheBox vs Fluent

Comparison Snapshot

Investment Analysis

LightInTheBox

Pros

Considerations

Fluent

Pros

Considerations

About The Companies

Which Baskets Do They Appear In?

Which Baskets Do They Appear In?

Buy LITB or FLNT in Nemo

Zero Commission

Trusted & Regulated

6% Interest on Cash

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Frequently asked questions

Comparison Snapshot

About The Companies

LightInTheBox vs Fluent

Comparison Snapshot

Investment Analysis

LightInTheBox

Pros

Considerations

Fluent

Pros

Considerations

About The Companies

Which Baskets Do They Appear In?

Which Baskets Do They Appear In?

Buy LITB or FLNT in Nemo

Zero Commission

Trusted & Regulated

6% Interest on Cash

Discover More Comparisons

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Frequently asked questions

What is the overall aim of comparing LightInTheBox and Fluent on this page?

How do revenue trends influence the interpretation of each stock's recent performance?

Why is profitability an important focus when comparing these stocks?

What does diversification mean in the context of these two stocks?

How might liquidity and market size affect risk for each stock?

What role do margins play in assessing each stock's earnings potential?

In which markets or regions do these companies primarily operate, and why does that matter?

What external risks are highlighted for these stocks, and how could they impact performance?

How should a beginner use this page to compare the two stocks without receiving buy/sell advice?

What is the importance of the note on this page being educational rather than prescriptive?

Comparison Snapshot

About The Companies