Guess vs Hepsiburada

This page compares Guess (Guess' Inc.) and Hepsiburada (D-MARKET ELECTRONIC SERVICES), describing their business models, financial performance, and market context in a neutral, accessible way. It highlights strategies, revenue drivers, and competitive environments for comparison. Educational content, not financial advice.

This page compares Guess (Guess' Inc.) and Hepsiburada (D-MARKET ELECTRONIC SERVICES), describing their business models, financial performance, and market context in a neutral, accessible way. It high...

Comparison Snapshot

Key Financial Metrics

GES

Metric

HEPS

$878.75M

Market Cap

$905.92M

5.77%

Potential Profit

25.61%

Hold

Analyst Rating

Buy

Investment Analysis

Guess

GES

Pros

Guess demonstrates strong operational efficiency with robust free cash flow generation of approximately $48 million annually and 5.6% year-over-year cash flow growth.
The company operates with a high gross margin of around 200.5%, indicating strong pricing power and good cost control.
Technical indicators show a neutral market sentiment and stability with very low price volatility around 0.57%, suggesting less risk from price swings.

Considerations

The stock price forecasts indicate a potential slight decline or minimal growth, with some predictions pointing to declines of over 5% in short-term trading days.
Market sentiment includes notable 'fear' measures (Fear & Greed Index at 39), suggesting investor caution despite neutral technical indicators.
Guess operates in a highly competitive fashion retail market which can be subject to shifting consumer preferences and macroeconomic pressures.

Hepsiburada

HEPS

Pros

Hepsiburada leads e-commerce in Turkey, offering diversified services including online retail, last-mile delivery, payment services, and advertising.
The company's broad platform ecosystem supports multiple revenue streams, potentially increasing customer engagement and monetization opportunities.
Significant market cap of approximately $3.4 billion reflects strong market presence and potential for continued growth in an expanding e-commerce sector.

Considerations

Hepsiburada shows negative profitability metrics with a net loss of around $74.6 million in the last 12 months and negative returns on equity and assets.
Valuation multiples such as Price/Book at about 10x and negative Price/Earnings ratios indicate potentially high valuation risk and lack of profitability.
The company faces operational challenges reflected by low liquidity ratios and negative interest coverage, indicating financial stress or high leverage.

About The Companies

Guess (GES)

Guess' Inc. (GES) is a US‑based fashion lifestyle company that designs, markets and distributes apparel, accessories and licensed products under the Guess brand and related labels. It sells through owned retail stores, e‑commerce, third‑party retailers and wholesale partners across the Americas, Europe and Asia. With a market capitalisation of about $877.71M, Guess is a smaller-cap player in the apparel sector, exposed to fashion cycles, changing consumer tastes and retail competition. Key investor considerations include revenue mix between retail and wholesale, progress in digital sales, inventory control and margin trends. The business can benefit from brand recognition and international expansion but remains sensitive to macro conditions, supply‑chain pressures and seasonal demand. This summary is general educational information and not personal investment advice; prospective investors should review the company’s filings, recent results and consider their own risk tolerance before deciding whether the stock is suitable for their portfolio.

Hepsiburada (HEPS)

D-MARKET ELECTRONIC SERVICES, often known by its trading name 'Hepsiburada', is a prominent e-commerce company based in Turkey. Its platform functions as a comprehensive online marketplace, connecting millions of customers with a vast array of goods. The company boasts a catalogue of around 50 million product types across nearly 40 different categories, ranging from electronics and home appliances to fashion, accessories, and everyday essentials. As a key player in the Turkish digital retail space, D-MARKET's performance can be influenced by consumer spending trends, digital adoption rates, and the overall economic climate in the region. For investors, it represents a way to gain exposure to the growing e-commerce sector within an emerging market. However, like any investment, its value can go down as well as up, and returns are not guaranteed. It's important for potential investors to consider their own financial goals and risk tolerance.

Which Baskets Do They Appear In?

U.S. Market Resilience Explained | Growth Sectors

The U.S. economy's growth was revised up to 3.3% for the second quarter, driven by strong consumer spending and business investment. This theme identifies companies poised to benefit from this economic resilience, particularly those in consumer-facing sectors and technology.

Published: September 2, 2025

Explore Basket

Fashion Industry Consolidation | 18 Stocks 2025

Authentic Brands Group is partnering with Guess's co-founders to take the fashion brand private in a $1.4 billion deal. This move signals a broader trend of consolidation in the apparel sector, potentially creating investment opportunities among other brand management firms and potential acquisition targets.

Published: August 21, 2025

Explore Basket

Gifting & Occasions Economy

These carefully selected companies thrive on our universal tradition of celebration. Professional analysts have curated this collection of businesses that power the commerce behind birthdays, holidays, and life's special moments, offering a way to invest in the enduring market for meaningful connections.

Published: June 17, 2025

Explore Basket

Which Baskets Do They Appear In?

U.S. Market Resilience Explained | Growth Sectors

The U.S. economy's growth was revised up to 3.3% for the second quarter, driven by strong consumer spending and business investment. This theme identifies companies poised to benefit from this economic resilience, particularly those in consumer-facing sectors and technology.

Published: September 2, 2025

Explore Basket

Fashion Industry Consolidation | 18 Stocks 2025

Authentic Brands Group is partnering with Guess's co-founders to take the fashion brand private in a $1.4 billion deal. This move signals a broader trend of consolidation in the apparel sector, potentially creating investment opportunities among other brand management firms and potential acquisition targets.

Published: August 21, 2025

Explore Basket

Gifting & Occasions Economy

These carefully selected companies thrive on our universal tradition of celebration. Professional analysts have curated this collection of businesses that power the commerce behind birthdays, holidays, and life's special moments, offering a way to invest in the enduring market for meaningful connections.

Published: June 17, 2025

Explore Basket

Style & Status

Personal identity is often expressed through the clothing, accessories, and footwear we choose to wear. This collection focuses on companies that have mastered the art of branding, enabling them to capitalize on the powerful link between personal style and perceived status.

Published: June 17, 2025

Explore Basket

Fashion

"Fashion has to do with ideas" as Coco Chanel once said, and these fashion stocks represent some of the most innovative ideas in retail. This collection has been carefully selected by our analysts to capture the growing $2.25 trillion apparel market.

Published: May 6, 2025

Explore Basket

Discover More Comparisons

Guess vs Groupon

Guess vs Groupon: a stock comparison

Guess vs Standard Motor Products

Guess vs Accel Entertainment

Guess vs Accel Entertainment: stock comparison

Guess vs Hepsiburada

Comparison Snapshot