American Outdoor Brands vs Purple

American Outdoor Brands, Inc and Purple Innovation, Inc are compared on this page to help readers understand business models, financial performance, and market context. The overview remains neutral and accessible, outlining strategies, product focus, and competitive landscape. Educational content, not financial advice.

Comparison Snapshot

Key Financial Metrics

AOUT

Metric

PRPL

$109.12M

Market Cap

$79.03M

18.04%

Potential Profit

364.33%

Buy

Analyst Rating

Hold

Investment Analysis

American Outdoor Brands

AOUT

Pros

American Outdoor Brands benefits from a diversified product portfolio targeting outdoor enthusiasts and hunters, which may provide resilience across market cycles.
The company has a relatively low beta, suggesting less volatility compared to the broader market and potentially lower risk for conservative investors.
Analyst consensus is currently a strong buy, indicating positive sentiment and potential for share price appreciation in the near term.

Considerations

American Outdoor Brands has experienced weak revenue growth over the past five years, raising concerns about its ability to expand market share.
The company's forward P/E ratio is high, reflecting expensive valuation and significant optimism already priced into the stock.
Projected earnings per share for the next year are weak, suggesting limited near-term profitability improvement.

Purple

PRPL

Pros

Purple Innovation has improved its adjusted EBITDA margin recently, indicating better operational efficiency and cost management.
The company maintains a strong direct-to-consumer e-commerce presence, which supports brand control and higher margins.
Purple Innovation has reaffirmed its 2025 guidance, suggesting management confidence in its business outlook despite recent losses.

Considerations

Purple Innovation reported a net loss in the last twelve months, reflecting ongoing profitability challenges and cash burn.
Revenue declined year-on-year in 2024, indicating weakening demand or competitive pressures in the sleep products market.
The stock has high beta, making it more volatile and sensitive to market swings compared to industry peers.

About The Companies

American Outdoor Brands (AOUT)

American Outdoor Brands, Inc. provides a wide array of products for outdoor enthusiasts and the shooting sports community. The company designs, sources, and sells items spanning hunting, fishing, outdoor cooking, camping, personal security, and defence. Its portfolio includes well-known brands such as Caldwell, BUBBA, Old Timer, and Crimson Trace, which cater to a diverse customer base. The company reaches its customers through both modern e-commerce platforms and traditional retail distribution channels. For potential investors, AOUT represents a business focused on the consumer lifestyle and leisure markets. It's important to remember that, like any investment, the value of shares can fluctuate, and past performance is not a reliable indicator of future results. This stock may be of interest to those looking at companies within the consumer discretionary sector.

Purple (PRPL)

Purple Innovation Inc (PRPL) is a consumer-focused bedding and sleep-technology company known for its polymer-based comfort products sold through direct-to-consumer channels and retail partners. Investors should be aware that the company operates in a highly competitive, discretionary goods market where trends in consumer spending, e-commerce execution and inventory management matter. With a modest market capitalisation, PRPL can display higher price volatility and lower trading liquidity than larger peers. Potential positives include brand recognition, proprietary product features and multi-channel distribution; risks include margin pressure, promotional competition, and sensitivity to economic cycles. For long-term investors, assess product demand, balance-sheet strength and management execution. This summary is educational and not investment advice; it does not consider your personal situation. Stocks can fall as well as rise and past performance is not a reliable indicator of future returns. Consider seeking independent financial advice to determine suitability for your portfolio.

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American Outdoor Brands vs Purple

Comparison Snapshot

Investment Analysis

American Outdoor Brands

Pros

Considerations

Purple

Pros

Considerations

About The Companies

Which Baskets Do They Appear In?

Which Baskets Do They Appear In?

Buy AOUT or PRPL in Nemo

Zero Commission

Trusted & Regulated

6% Interest on Cash

Discover More Comparisons

American Outdoor Brands vs Unifi

Red Robin vs Purple

GrowGeneration vs Purple

Frequently asked questions

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Educational disclaimer

Comparison Snapshot

About The Companies