

Unilever vs British American Tobacco
Unilever plc and British American Tobacco p.l.c. are compared on this page to illuminate differences in business models, financial performance, and market context. Explore how each company creates value, the markets they serve, and the strategic priorities shaping their results, without implying recommendations. Educational content, not financial advice.
Unilever plc and British American Tobacco p.l.c. are compared on this page to illuminate differences in business models, financial performance, and market context. Explore how each company creates val...
Why It's Moving

Unilever Gains on Q3 Sales Beat and Ice Cream Demerger Momentum
- Q3 underlying sales rose 3.9%, beating forecasts with volume gains in developed markets, bolstering confidence in ongoing operational momentum.
- CFO highlighted potential SEC automatic approval for ice cream demerger (Magnum Ice Cream Company) as early as December, paving way for focused portfolio and value re-rating.
- Positive analyst notes, including Weiss Ratings' 'buy (b)' reaffirmation, underscore U.S. market turnaround and growth potential amid competitive pressures.

BTI Climbs on Expansion Momentum Despite Mixed Analyst Signals
- Morgan Stanley shifted BTI to 'Underweight' but raised its price target from 3,000 GBp to 3,050 GBp on Dec 10, signaling cautious optimism for portfolio diversification.[1]
- Recent pre-close update showcased robust momentum in new categories beyond cigarettes, positioning BTI to seize shifting consumer trends and regulatory shifts.[1]
- Today announced a minor committee change via SEC filing, underscoring routine governance tweaks with neutral market impact.[3]

Unilever Gains on Q3 Sales Beat and Ice Cream Demerger Momentum
- Q3 underlying sales rose 3.9%, beating forecasts with volume gains in developed markets, bolstering confidence in ongoing operational momentum.
- CFO highlighted potential SEC automatic approval for ice cream demerger (Magnum Ice Cream Company) as early as December, paving way for focused portfolio and value re-rating.
- Positive analyst notes, including Weiss Ratings' 'buy (b)' reaffirmation, underscore U.S. market turnaround and growth potential amid competitive pressures.

BTI Climbs on Expansion Momentum Despite Mixed Analyst Signals
- Morgan Stanley shifted BTI to 'Underweight' but raised its price target from 3,000 GBp to 3,050 GBp on Dec 10, signaling cautious optimism for portfolio diversification.[1]
- Recent pre-close update showcased robust momentum in new categories beyond cigarettes, positioning BTI to seize shifting consumer trends and regulatory shifts.[1]
- Today announced a minor committee change via SEC filing, underscoring routine governance tweaks with neutral market impact.[3]
Which Baskets Do They Appear In?
FTSE Companies (Brazilian Operations) Investment Theme
With Brazil's economic fundamentals improving, the role of large British firms in its market could become more significant for investors. This basket provides exposure to these dynamics through UK-listed multinationals in sectors like energy, mining, and finance with deep Brazilian ties.
Published: October 15, 2025
Explore BasketBerkshire Hathaway Stock B Model: Diversification Risks
As African economies expand, local demand for products from iconic global companies may continue to rise. This basket offers potential exposure to a selection of leading US-listed firms with significant business operations and consumer markets in Nigeria and across the continent.
Published: September 29, 2025
Explore BasketCoca Cola Stock: Africa Growth Risks & Opportunities
Africa's growing consumer class presents a significant opportunity for multinational brands expanding their presence on the continent. This theme offers exposure to US and European-listed consumer staples giants that are investing heavily to serve markets like Nigeria.
Published: September 17, 2025
Explore BasketWhich Baskets Do They Appear In?
FTSE Companies (Brazilian Operations) Investment Theme
With Brazil's economic fundamentals improving, the role of large British firms in its market could become more significant for investors. This basket provides exposure to these dynamics through UK-listed multinationals in sectors like energy, mining, and finance with deep Brazilian ties.
Published: October 15, 2025
Explore BasketBerkshire Hathaway Stock B Model: Diversification Risks
As African economies expand, local demand for products from iconic global companies may continue to rise. This basket offers potential exposure to a selection of leading US-listed firms with significant business operations and consumer markets in Nigeria and across the continent.
Published: September 29, 2025
Explore BasketCoca Cola Stock: Africa Growth Risks & Opportunities
Africa's growing consumer class presents a significant opportunity for multinational brands expanding their presence on the continent. This theme offers exposure to US and European-listed consumer staples giants that are investing heavily to serve markets like Nigeria.
Published: September 17, 2025
Explore BasketUS Stock Market Entry for African Investors Overview
As more Nigerians seek to diversify their investments beyond local markets, gaining exposure to global economic trends is becoming increasingly important. This basket offers a way to participate through US-listed multinational corporations that have a significant presence or impact on the African continent.
Published: September 16, 2025
Explore BasketFTSE 100 Nigeria Exposure Explained
Many of the UK's largest public companies have significant operations across Africa, creating economic links that investors can explore for global diversification. This basket offers exposure to these globally recognised, UK-listed firms in sectors like energy, finance, and consumer goods that are active in the Nigerian market.
Published: September 10, 2025
Explore BasketMade in the UK
Diversify your portfolio with some of Britain's most established companies. Our analysts have carefully selected these UK powerhouses that span multiple industries from banking to pharmaceuticals, energy to consumer goods.
Published: May 10, 2025
Explore BasketUK-US Trade Deal
These carefully selected UK stocks could benefit from the newly announced US-UK trade agreement, the first under Trump's second administration. Our professional analysts have identified companies with potential upside as tariffs are cut on British exports like steel, aluminum, and more.
Published: May 3, 2025
Explore BasketInvestment Analysis

Unilever
UL
Pros
- Underlying sales growth is expected to remain within a resilient 3% to 5% range for 2025, supported by strong innovation and premium product launches.
- Operating margins are anticipated to improve in 2025, with second half margins forecast to be higher than in 2024, reflecting productivity gains and cost discipline.
- The planned demerger of the Ice Cream business will simplify the group structure and create a sharper focus on higher-margin Beauty, Wellbeing and Personal Care segments.
Considerations
- Global macroeconomic uncertainty, currency volatility and fluctuating consumer sentiment continue to pose risks to sales and profitability in key markets.
- Emerging markets remain challenging, with growth dependent on the success of recent interventions in countries such as Indonesia and China.
- The company's share price remains below its historical highs, reflecting ongoing investor concerns about execution and long-term growth prospects.
Pros
- The company maintains a broad global footprint, supplying tobacco and nicotine products across multiple regions and benefiting from diversified revenue streams.
- Recent market capitalisation growth reflects strong investor interest, with the company's valuation increasing significantly over the past year.
- British American Tobacco continues to expand its portfolio beyond traditional cigarettes, investing in vapour, heated and modern oral nicotine products.
Considerations
- Return on equity has declined sharply compared to both recent and historical averages, indicating weaker profitability and capital efficiency.
- The business faces persistent regulatory and litigation risks, with increasing scrutiny on tobacco and nicotine products worldwide.
- Sales revenues have been under pressure, and the company's financial performance remains sensitive to changing consumer habits and declining smoking rates.
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