Marriott vs Hilton

Marriott International, Inc. and Hilton Worldwide Holdings Inc. are compared on this page to provide a clear view of their business models, financial performance, and market context. This neutral overview aims to help readers understand the similarities and differences without making predictions or recommendations. Educational content, not financial advice.

Marriott International, Inc. and Hilton Worldwide Holdings Inc. are compared on this page to provide a clear view of their business models, financial performance, and market context. This neutral over...

Comparison Snapshot

Key Financial Metrics

MAR

Metric

HLT

$87.14B

Market Cap

$68.41B

-8.55%

Potential Profit

-3.40%

Buy

Analyst Rating

Buy

Why It's Moving

MAR Stock Warning: Why Analysts See -11% Downside Risk

CMA investigation into data handling by major hotel chains like Marriott adds uncertainty, spooking investors amid broader market caution.
Technical signals show neutral MACD but oversold Williams %R, hinting at potential short-term rebound risks overshadowed by bearish analyst views.
Ongoing concerns over high valuation and softening demand in cyclical services amplify downside risks in a volatile economic backdrop.

Sentiment:

🐻Bearish

HLT Stock Warning: Why Analysts See -6% Downside Risk

Hilton reported Q4 EPS of $2.08, topping consensus of $2.02, with revenue surging 10.9% year-over-year to signal robust booking demand.
FY2026 EPS guidance narrowed to $8.49–$8.61, below prior analyst hopes around $9.13, implying softer profit expansion ahead.
Consensus holds at Moderate Buy with average target implying limited upside, as firms like Mizuho stay Neutral amid elevated valuations.

Sentiment:

🐻Bearish

MAR Stock Warning: Why Analysts See -11% Downside Risk

CMA investigation into data handling by major hotel chains like Marriott adds uncertainty, spooking investors amid broader market caution.
Technical signals show neutral MACD but oversold Williams %R, hinting at potential short-term rebound risks overshadowed by bearish analyst views.
Ongoing concerns over high valuation and softening demand in cyclical services amplify downside risks in a volatile economic backdrop.

Sentiment:

🐻Bearish

HLT Stock Warning: Why Analysts See -6% Downside Risk

Hilton reported Q4 EPS of $2.08, topping consensus of $2.02, with revenue surging 10.9% year-over-year to signal robust booking demand.
FY2026 EPS guidance narrowed to $8.49–$8.61, below prior analyst hopes around $9.13, implying softer profit expansion ahead.
Consensus holds at Moderate Buy with average target implying limited upside, as firms like Mizuho stay Neutral amid elevated valuations.

Sentiment:

🐻Bearish

Investment Analysis

Marriott

MAR

Pros

Marriott has a broad geographic presence and is expanding across various price points including new midscale and extended-stay brands.
The company shows a relatively lower forward P/E ratio compared to Hilton, indicating potentially better valuation metrics.
Marriott has demonstrated solid earnings performance with shareholder-friendly capital allocation and ongoing brand development.

Considerations

Marriott’s share price growth over the past year (+3%) has underperformed Hilton’s, indicating weaker recent market momentum.
The company has a higher beta, suggesting more volatility relative to Hilton and potentially greater market risk.
Marriott’s drawdown since inception is larger than Hilton’s, pointing to historically higher downside exposure.

Hilton

HLT

Pros

Hilton has delivered stronger share price growth (+12%) over the past 12 months compared to Marriott.
The company shows robust revenue growth expectations, with a projected EPS growth of about 10.5% for 2025.
Hilton’s maximum historical drawdown is less severe than Marriott’s, indicating more resilience during market downturns.

Considerations

Hilton trades at a higher P/E and PEG ratio than Marriott, potentially reflecting a more expensive valuation.
Recent mixed sentiment has been caused by insider selling and a significant state investor reducing their position.
Hilton’s price to sales and enterprise value multiples are higher, suggesting it may be more costly relative to its sales.

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