LifeMD vs Brilliant Earth

LifeMD vs Brilliant Earth: this page compares their business models, financial performance, and market context, offering neutral explanations of how each company operates and competes. The material is presented for clarity and context, not as guidance for investment or decision making. Educational content, not financial advice.

About The Companies

LifeMD (LFMD)

LifeMD Inc (ticker LFMD) is a small‑cap healthcare company (market capitalisation approx. $277.9M) that operates in the virtual and hybrid medical services space. Investors should know it aims to connect patients with clinicians and related services via digital channels, with revenue typically coming from consultations, product sales or partnerships. Key potential drivers include continued telehealth adoption, chronic care management demand and partnerships or distribution expansion. Equally important are the risks: small‑cap stocks can be volatile, profitability may be uncertain, and regulatory or reimbursement changes can materially affect performance. This summary is for general, educational purposes only and is not personal financial advice. Values can rise and fall and returns are not guaranteed; investors should consider their own risk tolerance, time horizon and the company’s public filings before making decisions.

Brilliant Earth (BRLT)

Brilliant Earth Group, Inc. (BRLT) is a retail and e‑commerce jeweller known for ethically sourced natural and lab‑grown diamonds, and a strong brand focus on sustainability and traceability. The company sells engagement rings, fine jewellery and loose stones through direct channels and a small network of showrooms, targeting consumers who prioritise ethics and design. Revenue depends on product mix, marketing and consumer confidence in discretionary spending; margins can vary with diamond sourcing and inventory. As a small‑cap stock (market cap ~ $263M) BRLT can be more volatile and sensitive to retail trends, supply dynamics and macroeconomic shifts. Investors should view this as a growth‑oriented, niche consumer retailer: potential upside from brand differentiation and online growth exists, but values can fall and past performance is not a guide. This information is general and educational, not personalised investment advice — suitability depends on individual circumstances and risk tolerance.

Comparison Snapshot

Key Financial Metrics

LFMD

Metric

BRLT

$166.55M

Market Cap

$196.22M

46.13%

Potential Profit

11.50%

Buy

Analyst Rating

Hold

Which Baskets Do They Appear In?

Mental Wellness Portfolio

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Published: June 17, 2025

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Which Baskets Do They Appear In?

Mental Wellness Portfolio

Published: June 17, 2025

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Investment Analysis

LifeMD

LFMD

Pros

LifeMD operates in the growing direct-to-patient telehealth market with expanding care domains and chronic care opportunities.
The company showed 23% year-over-year revenue growth in Q2 2025, driven by 30% telehealth service growth.
Adjusted EBITDA increased significantly by 223% in Q2 2025, showcasing improving operational efficiency.

Considerations

LifeMD reported a net loss with negative earnings per share of -0.19 in the trailing twelve months.
The company has an extremely high debt-to-equity ratio, indicating high leverage and potential financial risk.
There is an ongoing fraud investigation involving LifeMD, which could impact investor confidence and share performance.

Brilliant Earth

BRLT

Pros

Brilliant Earth Group designs, procures, and sells ethically sourced diamonds, gemstones, and jewellery internationally, tapping into consumer demand for ethically responsible products.
The company operates both in the United States and internationally, providing geographic diversification.
Brilliant Earth is positioned in the premium jewellery market, which often commands higher margins and resilient demand.

Considerations

Brilliant Earth operates in a highly competitive luxury goods sector that may be sensitive to economic downturns affecting consumer discretionary spending.
The company’s reliance on sourcing specific gemstones and diamonds exposes it to supply chain and commodity price volatility risks.
Limited publicly available detailed financial data raises transparency questions compared to more established public companies.

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About The Companies

Comparison Snapshot

Which Baskets Do They Appear In?

Mental Wellness Portfolio

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Investment Analysis

LifeMD

Pros

Considerations

Brilliant Earth

Pros

Considerations

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Zero Commission

Trusted & Regulated

6% Interest on Cash

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Frequently asked questions

What is the core business focus of LifeMD compared with Brilliant Earth?

How do growth drivers differ between LifeMD and Brilliant Earth?

What does EBITDA tell us in this comparison?

What are the potential financial risks highlighted for LifeMD?

What investment considerations arise from Brilliant Earth’s profile?

How does geographic diversification affect risk and opportunity?

What market contexts apply to a telehealth platform versus a luxury jewellery brand?

How might economic conditions affect these two companies differently?

What should a beginner consider when comparing these two stocks?

What is the purpose of this page and how should it be used?

About The Companies

Comparison Snapshot