BrunswickShake Shack

Brunswick vs Shake Shack

This page compares Brunswick Corporation and Shake Shack Inc. across business models, financial performance, and market context, in a neutral, accessible way for readers seeking understanding. Educati...

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Published: June 17, 2025

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Investment Analysis

Pros

  • Brunswick reported Q3 2025 EPS and revenue significantly above analyst expectations, with EPS at $0.97 versus $0.86 forecast.
  • The company achieved a 7% year-over-year sales increase and a 166% rise in year-to-date free cash flow.
  • Brunswick is executing effective cost-saving measures and new product launches, projecting revenue and EPS growth into 2026.

Considerations

  • Despite recent strong earnings, Brunswick’s net profit margin remains negative at -4.35%, reflecting profitability challenges.
  • The company has a relatively high debt-to-equity ratio of 134.2%, indicating elevated leverage risk.
  • Brunswick faces a difficult U.S. powerboat industry environment, which could constrain future growth and performance.

Pros

  • Shake Shack is focused on menu innovation and digital adoption, which drive operational efficiency and growth opportunities.
  • The company aims to expand store count aggressively from 579 to 1,500 units, highlighting confidence in brand appeal.
  • Analysts forecast Shake Shack’s revenue to reach $1.63 billion by 2026 with positive same-store sales growth in 2025 and 2026.

Considerations

  • Shake Shack’s stock trades at a very high price-to-earnings ratio above 200x, raising questions about valuation sustainability.
  • The company’s PEG ratio is deeply negative, indicating concerns about growth rate relative to its price.
  • High valuation multiples imply significant execution risk if growth targets and expansion plans are not met.

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