

Brunswick vs Shake Shack
This page compares Brunswick Corporation and Shake Shack Inc. across business models, financial performance, and market context, in a neutral, accessible way for readers seeking understanding. Educational content, not financial advice.
This page compares Brunswick Corporation and Shake Shack Inc. across business models, financial performance, and market context, in a neutral, accessible way for readers seeking understanding. Educati...
Which Baskets Do They Appear In?
Great Outdoors Fund
Invest in the brands that power your adventures in nature. These carefully selected companies represent the best in outdoor gear, apparel, and vehicles, benefiting from our growing passion for fresh-air experiences and natural exploration.
Published: June 17, 2025
Explore BasketWhich Baskets Do They Appear In?
Great Outdoors Fund
Invest in the brands that power your adventures in nature. These carefully selected companies represent the best in outdoor gear, apparel, and vehicles, benefiting from our growing passion for fresh-air experiences and natural exploration.
Published: June 17, 2025
Explore BasketInvestment Analysis
Pros
- Brunswick reported Q3 2025 EPS and revenue significantly above analyst expectations, with EPS at $0.97 versus $0.86 forecast.
- The company achieved a 7% year-over-year sales increase and a 166% rise in year-to-date free cash flow.
- Brunswick is executing effective cost-saving measures and new product launches, projecting revenue and EPS growth into 2026.
Considerations
- Despite recent strong earnings, Brunswick’s net profit margin remains negative at -4.35%, reflecting profitability challenges.
- The company has a relatively high debt-to-equity ratio of 134.2%, indicating elevated leverage risk.
- Brunswick faces a difficult U.S. powerboat industry environment, which could constrain future growth and performance.

Shake Shack
SHAK
Pros
- Shake Shack is focused on menu innovation and digital adoption, which drive operational efficiency and growth opportunities.
- The company aims to expand store count aggressively from 579 to 1,500 units, highlighting confidence in brand appeal.
- Analysts forecast Shake Shack’s revenue to reach $1.63 billion by 2026 with positive same-store sales growth in 2025 and 2026.
Considerations
- Shake Shack’s stock trades at a very high price-to-earnings ratio above 200x, raising questions about valuation sustainability.
- The company’s PEG ratio is deeply negative, indicating concerns about growth rate relative to its price.
- High valuation multiples imply significant execution risk if growth targets and expansion plans are not met.
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