Riding The Tariff Truce: Why Trade Peace Could Boost These Stocks

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Aimee Silverwood | Financial Analyst

Publicado em 12 de agosto de 2025

Summary

  • US-China tariff truce creates potential investment opportunities in trade-sensitive stocks.
  • Logistics and e-commerce firms are positioned for recovery on improved trade flows.
  • This cyclical opportunity offers tactical gains but depends on continued trade peace.
  • Supply chain stability benefits global retailers and could support higher oil prices.

A Fragile Peace: Navigating the US-China Trade Truce

Let’s be honest, watching the US and China bicker over trade feels a bit like being trapped in a car with two relatives having a furious, unending argument. You just want them to stop, even for a moment, so everyone can have a bit of peace. Well, it seems we’ve finally reached a service station. The two global giants have pressed pause on their tariff tantrum for 90 days, and while I wouldn’t bet my house on a lasting friendship, this brief ceasefire creates a rather interesting window for those of us with an eye for an opportunity.

The Eye of the Storm

For years, the threat of tariffs has been a dark cloud hanging over global markets. It creates uncertainty, which is the one thing investors truly despise. Companies that rely on moving goods across borders, from tiny component makers to retail behemoths, have been stuck in a state of paralysis. Do they absorb the costs, pass them on to us, or just give up and find a new supplier? It’s been a logistical nightmare.

This 90 day truce is like a sudden burst of sunshine. It doesn’t mean the storm has passed, not by a long shot, but it does allow businesses to breathe. For the first time in a while, they can plan with a modicum of certainty. This isn't just wishful thinking. We’ve already seen oil prices perk up on the news, a classic sign that the world expects factories to start humming and ships to start sailing a little more freely. When the gears of global trade start turning properly, they need fuel.

The Obvious Winners

So, who stands to do well out of this temporary calm? Well, you don’t need to be a financial wizard to figure this one out. It’s the companies right on the front line of global commerce. Think of the logistics firms, the ones whose entire business model is based on getting a box from Beijing to Birmingham. For them, tariffs are like a series of unexpected, infuriating road closures. When the roads clear, business flows.

A company like UPS, for instance, is incredibly sensitive to these political winds. Fewer tariffs could mean more parcels, it’s as simple as that. Then you have the Chinese e-commerce titans, Alibaba and JD.com. Think of them as the world’s biggest market stalls. When the two most powerful shoppers stop shouting at each other, everyone else feels a lot more comfortable browsing and buying. A stable trade environment gives both their Chinese sellers and international customers the confidence to click ‘add to basket’.

A Tactical Punt, Not a Marriage

Now, I must be clear. To me, this is not a long term, ‘buy and hold for your retirement’ sort of play. This is a tactical punt. It’s about recognising a specific, time limited political event and understanding which companies might benefit. The opportunity is cyclical, driven by news and sentiment rather than a fundamental, permanent shift in the economy. This is why some analysts are looking at a specific basket of stocks in a strategy they call Riding The Tariff Truce. The name says it all. You are riding a temporary wave, not buying the ocean.

The risk, of course, is that this truce is nothing more than a delay. The 90 days could end with no deal, and we could be right back where we started, or worse. The underlying tensions between the US and China, which go far beyond trade, haven’t magically disappeared. This is why timing is everything. The market often reacts instantly to the headlines, so the opportunity might be as fleeting as the truce itself. This is one for the nimble, not for the faint of heart.

Deep Dive

Market & Opportunity

  • A 90-day extension of the tariff pause between the United States and China has eased immediate trade tensions.
  • The opportunity is considered a cyclical play, dependent on specific economic and political developments.
  • Oil prices have responded positively, climbing on reduced geopolitical uncertainty and the expectation of increased manufacturing and shipping activity.
  • The situation creates a "logistics revival opportunity" for companies that can scale up operations as trade demand returns.

Key Companies

  • Alibaba Group (BABA): An e-commerce platform that benefits from increased confidence and activity from Chinese exporters and international buyers during periods of reduced tariff uncertainty.
  • JD.com, Inc. (JD): Operates extensive logistics and supply chain networks that become more valuable as predictable costs allow for better operational planning.
  • United Parcel Service, Inc. (UPS): An international shipping company that is sensitive to trade policy and typically sees increased volumes as businesses resume normal importing and exporting.

Primary Risk Factors

  • The tariff truce is temporary, and negotiations could end without a permanent resolution after the 90-day period.
  • Broader geopolitical tensions between the US and China concerning technology, intellectual property, and strategic competition could reignite trade conflicts.
  • The cyclical nature of the opportunity means timing is crucial, as headwinds could return if trade tensions escalate again.
  • Currency fluctuations can add complexity and impact the profitability of international business operations.

Growth Catalysts

  • The tariff pause can unlock pent-up demand and restore confidence in global trade flows.
  • Logistics companies are positioned for an earnings recovery as shipping volumes increase.
  • The fixed-cost nature of logistics operations means increased volumes can translate directly into improved margins.
  • Broader supply chain normalisation allows manufacturers and retailers to plan more effectively with predictable costs.

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