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• 5 min read
• Published on 25 July 2025
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For as long as I can remember, people have been gleefully predicting the death of publishing. First, it was the internet, then e-readers, and now artificial intelligence is supposedly the final nail in the coffin. It’s a tired narrative, and frankly, it’s wrong. To me, it looks less like an industry on its deathbed and more like one that’s had a long-overdue clear out, leaving the smart ones standing.
The truth is, the fundamental human need for stories, information, and education hasn't gone anywhere. What has changed, and for the better if you ask me, is how the cleverest companies deliver it. The ones that clung to their old ink-stained ways are gone. The survivors are the ones that saw digital not as a threat, but as a magnificent opportunity.
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Let’s be honest, traditional publishing was never the most efficient business. It involved printing millions of books, shipping them around the world, and hoping they’d sell. The shift to digital has changed that game entirely. Think about it. A company can create a piece of content once, say a textbook, and sell it a thousand different ways. It can be an e-book, an audiobook, part of a subscription service, or the core of an online learning platform.
This isn't just about saving on paper and ink. It’s about creating recurring, predictable revenue. Companies like Pearson, once seen as a sprawling, unfocused media giant, have reinvented themselves. They are now essentially digital education companies that provide entire learning ecosystems. They aren't just selling a book, they are selling a service, and that is a far more robust business model for investors to consider. It’s a quiet revolution, but a profitable one.
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Now, let’s talk about the AI bogeyman. The fear is that robots will start writing novels, making human creativity obsolete. I think that’s nonsense. The real, and far more interesting, use of AI in this sector is happening behind the scenes. It’s not the creative force, it’s the ruthlessly efficient engine that drives profitability.
Publishers are using AI to understand what you want to read next, keeping you subscribed. They use it to manage inventory with terrifying precision, so they aren't wasting money on books that just gather dust in a warehouse. In the education space, AI helps create adaptive learning tools that tailor lessons to individual students. This makes the product better, which in turn allows the company to justify its prices. It’s not about replacing storytellers, it’s about making the business of storytelling smarter and leaner.
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So, what does this mean for an investor? To me, this sector offers a rather compelling mix of defence and growth. The demand for education and information is about as stable as it gets. People don’t stop learning just because the economy takes a tumble. That provides a solid foundation. The growth, the spark, comes from the digital transformation and the efficiencies brought by AI.
You’re looking at companies that are improving their margins and capturing new markets. Of course, picking the individual winners from the losers requires a bit of homework. That’s why a curated collection like The Storytellers' Stocks could be an interesting approach, as it bundles together companies across this evolving landscape. It allows for exposure to the theme without betting the farm on a single firm’s reinvention story. Naturally, all investing carries risk, and the market can be unpredictable, but the underlying logic here feels sound.
View the full Basket:Storytellers' Stocks
View the full Basket:Storytellers' Stocks
View the full Basket:Storytellers' Stocks
View the full Basket:Storytellers' Stocks
View the full Basket:Storytellers' Stocks
View the full Basket:Storytellers' Stocks
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