• 5 min read
• Published on 25 July 2025
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View the full Basket:Rest & Recharge
It seems we’ve finally managed to monetise the one thing that used to be free. For centuries, sleep was just that thing you did when you ran out of things to do. Now, it’s an industry. A booming, tech-infused, data-driven market where our collective exhaustion has become a rather attractive asset class. I suppose it was inevitable. We’ve optimised everything else in our lives, from our morning coffee to our workout routines, so why not the eight hours we spend unconscious? The wellness brigade has marched into the bedroom, and frankly, the commercial opportunity they’ve found there is compelling, even to a cynic like me.
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The most obvious shift is in the very thing we sleep on. It’s no longer just a mattress, is it. It’s a “sleep solution”. Companies like Sleep Number have turned the humble bed into a smart device that wouldn’t look out of place on the bridge of a starship. It tracks your tossing and turning, adjusts its firmness on the fly, and spits out a report card on your slumber every morning. To me, it sounds a bit like being marked on your ability to lie still, but the market loves it. They aren't just selling foam and springs, they are selling data, improvement, and a solution to the modern anxiety that we aren't even resting correctly.
Then you have the innovators like Purple, who focus on a single, universal problem, the nightly battle with temperature. By using clever gel technology, they solve a specific issue rather than just offering generic comfort. This is the crux of the new sleep economy. It’s about identifying the little miseries that disrupt our rest and selling a targeted, engineered fix. It’s a far cry from just picking a mattress that feels vaguely comfortable in a showroom for five minutes.
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Beyond the consumer gadgets, things get even more serious. The medical side of sleep is where the real transformation might be happening. Take obstructive sleep apnea, a condition that’s both incredibly common and notoriously undertreated. For years, the main solution was the CPAP machine, a device that, while effective, has all the bedside charm of a small vacuum cleaner strapped to your face. Compliance, unsurprisingly, is a huge problem.
This is where a company like Inspire Medical Systems comes in. They’ve developed an implantable device that stimulates a nerve to keep the airway open. No mask, no hose, no nightly ritual of wrestling with plastic tubing. It’s a genuinely groundbreaking solution to a massive problem. Of course, getting a medical device like this through regulators is a long and expensive journey, and that’s a risk investors have to weigh. But the potential to disrupt a market full of dissatisfied customers is enormous. It’s a fascinating, if slightly unnerving, collection of companies, many of which you might find in a thematic basket like The Rest & Recharge.
View the full Basket:Rest & Recharge
The question for any investor is whether this is a sustainable trend or just another wellness fad. I’m inclined to think it’s the former. Unlike fleeting diet crazes, the need for sleep is fundamental. What has changed is our awareness of its importance and our willingness to spend money on improving it. This shift is being driven by a perfect storm of factors, an aging population in need of medical solutions, stressed-out professionals desperate for an edge, and a younger generation that views health as an active, daily project. The market for a good night's sleep, it seems, may just be waking up.
View the full Basket:Rest & Recharge
View the full Basket:Rest & Recharge
View the full Basket:Rest & Recharge
View the full Basket:Rest & Recharge
View the full Basket:Rest & Recharge
View the full Basket:Rest & Recharge
This article is marketing material and should not be construed as investment advice. No information set out in this article be considered, as advice, recommendation, offer, or a solicitation, to buy or sell any financial product, nor is it financial, investment, or trading advice. Any references to specific financial product or investment strategy are for illustrative / educational purposes only and subject to change without notice. It is the investor’s responsibility to evaluate any prospective investment, assess their own financial situation, and seek independent professional advice. Past performance is not indicative of future results. Please refer to our Risk Disclosure.
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