• 5 min read
• Published on 25 August 2025
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The End of Cheap Entertainment? Why Media's Newfound Spine Could Matter
View the full Basket:Media's Pricing Power
For what felt like an eternity, the media world was a frantic, cash-burning race to the bottom. The strategy, if you could call it that, was simple. Sign up as many people as humanly possible, for as little as possible, and worry about the profits later. Netflix practically wrote the playbook, spending billions on content while its balance sheet looked rather anaemic. Spotify, its musical cousin, followed suit, obsessed with user numbers over actual revenue. It was all about growth, growth, growth.
But I think we’ve finally turned a corner. The music, it seems, has stopped. Spotify recently had the audacity to raise its prices, and the world didn't end. There was no mass exodus, no subscriber revolt. People grumbled for a bit, as we Brits do, and then carried on listening. This tells me something profound. The era of media companies acting like desperate street vendors is over. They’ve realised that when your service is woven into the fabric of someone's daily life, you can actually ask them to pay a proper price for it.
View the full Basket:Media's Pricing Power
This ability to raise prices without sending customers fleeing is the holy grail for any business. It’s a simple concept, but its effect on the bottom line is anything but. To me, this is the most interesting trend in the sector right now. This ability to charge more is what we call Media's Pricing Power, and frankly, it could be a game-changer for investors who’ve grown tired of promises of jam tomorrow.
Think about it. If a company nudges its prices up by 10% but keeps 95% of its customers, its revenue goes up. Its costs, however, stay pretty much the same. That extra cash flows straight through to profit. In a world where borrowing money is no longer cheap, investors are demanding real, tangible returns, not just fuzzy metrics about "user engagement". Companies that can flex their pricing muscles are the ones that may be able to deliver.
View the full Basket:Media's Pricing Power
Of course, not everyone has this luxury. It requires a loyal audience or a product that’s difficult to replace. Take a look at a company like Nexstar Media Group. It’s America’s largest owner of local television stations. While global streaming giants fight over blockbuster films, Nexstar provides something irreplaceable, local news. This gives it enormous leverage with advertisers and cable companies, who have little choice but to pay up.
Then you have the old guard, like News Corporation. Many wrote off newspapers, but outlets like The Wall Street Journal and The Times have proven that people will still pay for high-quality, trustworthy journalism. By shifting to digital subscriptions, they’ve created a predictable, growing revenue stream that isn't at the mercy of fickle advertising markets. And in the advertising world itself, a behemoth like Omnicom Group thrives on complexity. As marketing becomes a dizzying maze of data and digital platforms, clients need an expert guide, making Omnicom’s services sticky and its position strong.
View the full Basket:Media's Pricing Power
Now, let's not get carried away. This isn't a one-way bet. The media landscape is still fiercely competitive, and consumer tastes can change in the blink of an eye. A new app or a cultural shift could disrupt even the most established players. And even companies with pricing power must keep spending on content and technology just to stand still. The risk is that these costs could eat into the benefits of higher prices. Investing here requires a belief that these companies can walk a tightrope, balancing price increases with continued investment to keep their customers loyal. It’s a delicate act, and not everyone will pull it off.
View the full Basket:Media's Pricing Power
View the full Basket:Media's Pricing Power
View the full Basket:Media's Pricing Power
View the full Basket:Media's Pricing Power
View the full Basket:Media's Pricing Power
View the full Basket:Media's Pricing Power
This article is marketing material and should not be construed as investment advice. No information set out in this article be considered, as advice, recommendation, offer, or a solicitation, to buy or sell any financial product, nor is it financial, investment, or trading advice. Any references to specific financial product or investment strategy are for illustrative / educational purposes only and subject to change without notice. It is the investor’s responsibility to evaluate any prospective investment, assess their own financial situation, and seek independent professional advice. Past performance is not indicative of future results. Please refer to our Risk Disclosure.
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