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• Published on 25 July 2025
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View the full Basket:Google's Growth Engine
Let’s be honest, the constant chatter about which artificial intelligence will take over the world is becoming a bit of a bore. Every day there’s a new headline about Google, Microsoft, or some plucky startup achieving a new milestone in digital consciousness. It’s all very exciting, I’m sure, but trying to pick the ultimate winner in that race feels like betting on a single horse in a Grand National filled with robotic jockeys. I, for one, prefer a more pragmatic approach.
To me, the far more interesting story isn’t who is building the smartest algorithm, but who is selling them the gear to do it. It’s the oldest trick in the investment book, really. During the great gold rushes of the 19th century, the people who made the most reliable fortunes weren’t the poor souls panning for gold in freezing rivers. It was the shrewd characters selling them the picks, shovels, and sturdy denim trousers. The same principle, I believe, applies today.
View the full Basket:Google's Growth Engine
Google’s parent company, Alphabet, is currently engaged in one of the biggest infrastructure projects in human history. They are spending billions upon billions of pounds, not on clever lines of code, but on the physical hardware required to make their AI ambitions a reality. Their data centres are vast, power hungry behemoths, and they need a constant supply of the very best technology to keep them running.
This spending creates a powerful ripple effect. The money flows directly to the companies that manufacture the essential components. Think of it as a technology food chain. At the top, you have Google. Just below, you have the companies that supply the high performance computing engines, the digital picks and shovels of our time.
NVIDIA is the most obvious one, their graphics chips have become the default engine for AI. Then there’s AMD, providing the processing units that act as the brains of the operation. And underpinning it all is Taiwan Semiconductor, the foundry that actually manufactures the silicon wafers for almost everyone. These are the big, famous toolmakers, and they are certainly benefiting from Google’s spending spree.
View the full Basket:Google's Growth Engine
But the opportunity doesn’t stop there. A truly savvy investor looks beyond the obvious. Who builds the servers that house all these chips? Companies like Super Micro Computer. Who supplies the high speed networking gear to connect thousands of those servers together? That would be firms like Arista Networks. And who makes the memory and storage that all this data lives on? Hello, Micron Technology.
You can even take it a step further. Who builds the incredibly complex, eye wateringly expensive machines that allow companies like Taiwan Semiconductor to make the chips in the first place? That’s where you find a company like ASML in the Netherlands, whose lithography machines are one of the most critical choke points in the entire global tech supply chain. These are the companies selling shovels to the shovel makers.
Of course, this strategy isn’t a risk free ticket to riches. Nothing ever is. The technology sector is notoriously volatile, and today’s essential supplier could be tomorrow’s forgotten relic if they fail to innovate. Geopolitical tensions, especially around chip manufacturing, add another layer of complexity. This is why diversifying across a range of these suppliers makes sense. Instead of betting on one company, one could consider a collection of them, such as the Google's Growth Engine basket, which bundles these types of infrastructure players together. It’s a way to invest in the trend, not just a single name. Ultimately, whether Google wins the AI race or not, the demand for more powerful computing infrastructure seems unlikely to slow down. And for my money, that’s a much more interesting bet to make.
View the full Basket:Google's Growth Engine
View the full Basket:Google's Growth Engine
View the full Basket:Google's Growth Engine
View the full Basket:Google's Growth Engine
View the full Basket:Google's Growth Engine
View the full Basket:Google's Growth Engine
This article is marketing material and should not be construed as investment advice. No information set out in this article be considered, as advice, recommendation, offer, or a solicitation, to buy or sell any financial product, nor is it financial, investment, or trading advice. Any references to specific financial product or investment strategy are for illustrative / educational purposes only and subject to change without notice. It is the investor’s responsibility to evaluate any prospective investment, assess their own financial situation, and seek independent professional advice. Past performance is not indicative of future results. Please refer to our Risk Disclosure.
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