• 6 min read
• Published on 25 July 2025
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In Defence of the Big Boys: Why Size Might Still Matter
View the full Basket:Global Giants
We’re all a bit obsessed with the new kid on the block, aren’t we? Every day, it seems, we’re told about some nimble startup in a garage that’s about to “disrupt” an entire industry. The narrative is intoxicating. It’s David versus Goliath, the plucky upstart against the lumbering giant. But I think we get so caught up in the romance of it all that we forget one crucial detail. Goliath usually wins for a reason.
To me, ignoring the world’s largest companies because they aren’t the flavour of the month is like ignoring a battleship because it can’t turn on a sixpence. You’re missing the point. Their power isn’t in their agility, it’s in their sheer, overwhelming force. Companies like Apple and Microsoft didn’t become titans by accident or by standing still. They have resources, reach, and resilience that smaller firms can only dream of. Apple’s ecosystem is so sticky it’s practically a religion, and Microsoft, a company many wrote off years ago, has reinvented itself as a cloud and AI juggernaut. They aren’t dinosaurs waiting for the meteor, they are the ones who might just own the meteor.
View the full Basket:Global Giants
If you want a perfect example of why scale is king, look no further than the current artificial intelligence gold rush. Everyone is scrambling to stake a claim, but who is really positioned to profit? Developing proper AI requires three things in obscene quantities: data, computing power, and cold, hard cash. Most companies have, at best, one of those. The giants have all three.
NVIDIA spent decades perfecting the very chips that now power the entire AI revolution. They find themselves in the wonderfully lucrative position of selling the shovels and pickaxes to all the frantic prospectors. Then you have the data. Google sees what the world is searching for, and Meta knows what it’s talking about. This gives them a training ground for their AI models that is simply impossible for anyone else to replicate. When a new technology requires billions in investment just to get to the starting line, it’s a game that heavily favours the house. And in this casino, the house is owned by the biggest players on the board.
View the full Basket:Global Giants
Let’s be honest, the global economy feels a bit wobbly these days. Geopolitical spats, supply chain headaches, and central bankers playing with interest rates create a rather turbulent environment. In times like these, the defensive moats of the global titans look less like boring relics and more like sensible fortifications. A company like Berkshire Hathaway, with its fingers in everything from insurance to railways, is built to weather storms that would capsize smaller, more specialised vessels.
This resilience extends to the financial world. While smaller banks get nervous about their loan books, a behemoth like JPMorgan Chase can lean on its diverse operations, from investment banking to asset management, to maintain its footing. And let’s not forget the simple, beautiful power of selling things people always need. Companies like Johnson & Johnson provide healthcare products that are in demand whether the market is up, down, or sideways. This stability, often accompanied by reliable dividends, can be a comforting anchor when the seas get rough. Of course, past performance is no guarantee of future results, and dividends are never a certainty.
View the full Basket:Global Giants
Now, investing in these giants isn’t a risk-free ticket to riches. Nothing is. Their very size can be a handbrake on growth. It’s far easier for a £1 billion company to double in value than it is for a £1 trillion one. They also have a giant target painted on their backs for every regulator and politician looking to make a name for themselves. Antitrust probes and data privacy fines are a constant occupational hazard.
However, the argument for considering them remains compelling. In a world chasing uncertain future growth, these companies offer a degree of predictability. They are not just surviving the AI revolution, many are actively leading it, positioning themselves to be the primary beneficiaries. For investors looking for exposure to these established leaders, a collection like the Global Giants Basket could offer a way to tap into the potential of the world's most influential corporations. It’s a pragmatic approach, one that acknowledges that while David’s story is more exciting, it might be Goliath who pays the bills.
View the full Basket:Global Giants
View the full Basket:Global Giants
View the full Basket:Global Giants
View the full Basket:Global Giants
View the full Basket:Global Giants
View the full Basket:Global Giants
This article is marketing material and should not be construed as investment advice. No information set out in this article be considered, as advice, recommendation, offer, or a solicitation, to buy or sell any financial product, nor is it financial, investment, or trading advice. Any references to specific financial product or investment strategy are for illustrative / educational purposes only and subject to change without notice. It is the investor’s responsibility to evaluate any prospective investment, assess their own financial situation, and seek independent professional advice. Past performance is not indicative of future results. Please refer to our Risk Disclosure.
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