• 5 min read
• Published on 25 July 2025
Hey! We are Nemo.
Nemo, short for Never Miss Out, is a mobile investment platform that delivers curated, data-driven investment ideas to your fingertips. It offers commission-free trading across stocks, ETFs, crypto, and CFDs, along with AI-powered tools, real-time market alerts, and themed stock collections called Nemes.
Download the App
Scan the QR code to download the Nemo app and start investing on Nemo today
published-on
Read article
published-on
Read article
published-on
Read article
published-on
Read article
published-on
Read article
Beyond the Catwalk: A Pragmatic Look at Fashion Stocks
Let’s be honest, when most people think of investing, the word “fashion” doesn’t immediately spring to mind. It all seems a bit frivolous, doesn’t it? One minute something is the height of style, the next it’s languishing in a discount bin. To me, the industry has always felt as predictable as a British summer, all fleeting trends and sudden downturns. And yet, if you ignore the noise of the catwalk and look at the cold, hard numbers, a rather different picture begins to emerge. One that suggests there might be some serious substance behind all that style.
View the full Basket:Fashion
I’m a cynic by nature, but even I have to pause when I see the figures. The global apparel market isn’t just ticking along, it’s projected to swell from an already enormous $1.5 trillion to something closer to $2.25 trillion by 2025. That’s not pocket change. It’s a fundamental economic shift, driven by forces far more powerful than a magazine editor’s whim. So, what’s really going on here? It seems to me that fashion has stopped being just about clothes and has become a reflection of massive lifestyle changes. And where there’s change, there’s often opportunity, though not without its risks.
View the full Basket:Fashion
Take the so called athleisure boom. It’s a dreadful word, I grant you, but you can’t argue with its impact. A company like Lululemon didn’t just get lucky selling expensive yoga trousers. They tapped into a cultural shift where the lines between work, life, and the gym have completely dissolved. They’re not just selling fabric, they’re selling an identity, a community. This has turned them into a powerhouse, and it illustrates a key point. The strongest brands in this space have built a sort of loyalty that other retailers can only dream of, which could give them more stable footing in a wobbly economy.
It’s a similar story at the top end of town. You might think old heritage brands like Ralph Lauren would be struggling in this new digital world. But they’ve been surprisingly adept at modernising. They are reaching new, younger customers online without sacrificing the prestige that allows them to command high prices. This gives luxury brands a certain resilience. When times get tight, the average shopper cuts back, but the wealthy tend to keep on buying. It’s a useful quality in an investment, though certainly not a guarantee of performance.
View the full Basket:Fashion
Of course, it’s not all smooth sailing. Investing in fashion is fraught with peril. For every success story, there are dozens of brands that got it wrong, misjudged a trend, or got tangled up in supply chain nightmares. The industry is notoriously fickle, and a brand’s reputation can be shattered overnight by a social media storm or a misstep on sustainability. Picking a single winner is a bit like betting on one horse in the Grand National. It’s a gamble. This is why a broader approach, looking at a collection of companies across the sector like those in the Fashion Forward basket, could be a more sensible way to gain exposure without putting all your eggs in one designer handbag. It might help smooth out the bumps that are inevitable in such a dynamic market. Ultimately, any investment carries risk, and you should be prepared for the possibility of losing money.
View the full Basket:Fashion
View the full Basket:Fashion
View the full Basket:Fashion
View the full Basket:Fashion
View the full Basket:Fashion
View the full Basket:Fashion
This article is marketing material and should not be construed as investment advice. No information set out in this article be considered, as advice, recommendation, offer, or a solicitation, to buy or sell any financial product, nor is it financial, investment, or trading advice. Any references to specific financial product or investment strategy are for illustrative / educational purposes only and subject to change without notice. It is the investor’s responsibility to evaluate any prospective investment, assess their own financial situation, and seek independent professional advice. Past performance is not indicative of future results. Please refer to our Risk Disclosure.
published-on
Read article
published-on
Read article
published-on
Read article
published-on
Read article
published-on
Read article