• 6 min read
• Published on 25 July 2025
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Beyond the Joystick: The Real Money in Esports Could Be in its Plumbing
I’ll admit, when I first heard about people watching other people play video games for a living, I scoffed. It sounded like a fad, something for teenagers in darkened rooms. But then, the numbers started getting silly. Viewership figures for major gaming tournaments began to rival, and in some cases eclipse, the audiences for traditional sports I’ve followed my whole life. It turns out that while the old guard of football and cricket are scratching their heads about how to attract younger fans, esports has captured them by default. And where the eyeballs go, the money inevitably follows.
For an investor, the question isn't whether esports is a real phenomenon. It clearly is. The more interesting question is where the smart money might be going. It’s probably not in trying to pick the next teenage gaming prodigy. To me, the real opportunity lies in the companies building the infrastructure, the digital plumbing that makes this whole circus possible.
View the full Basket:E-Sports Ecosystem Platforms
Think of it this way. In a gold rush, the people who consistently made fortunes weren't the prospectors, but the ones selling the picks and shovels. In the digital world of esports, the platforms are the new grandstands, the broadcasters, and the merchandise stalls all rolled into one. Companies like China’s HUYA and DouYu aren’t just streaming games. They are creating vast, interactive arenas where millions of fans gather. They function like the television networks of old, but with a crucial difference. Their revenue isn't just from advertising slots.
These platforms have built incredibly sticky ecosystems. Viewers don’t just watch passively. They interact, they chat, they send digital gifts to their favourite players, and they subscribe for premium content. It’s a far more direct and scalable monetisation model than simply selling broadcast rights to the highest bidder. There are no physical stadiums to fill, no geographical boundaries to worry about. A single tournament can be a global event, reaching a paying audience in every corner of the world simultaneously.
View the full Basket:E-Sports Ecosystem Platforms
The revenue model is what truly sets this world apart. While advertising is a huge component, it’s often more cleverly integrated than a simple 30 second spot. Brands can sponsor tournaments or have their products appear as virtual items within the game itself. But the real game changer, I think, is the direct-to-consumer revenue. The sale of digital goods, from cosmetic skins for a player’s character to virtual badges for a fan’s profile, creates a constant stream of microtransactions. It might sound trivial, but when you multiply it by millions of dedicated fans, it becomes a formidable financial engine.
This ecosystem extends beyond the streaming platforms. It includes the hardware manufacturers creating the high performance mice and keyboards the players demand, and the technology providers developing the robust streaming software that prevents a global broadcast from crashing. It’s a complex web of interconnected businesses, all profiting from the central trend of competitive gaming becoming mainstream entertainment.
View the full Basket:E-Sports Ecosystem Platforms
Now, let’s not get carried away. This is still a relatively young and volatile industry. The fortunes of many companies are tied to the popularity of a handful of blockbuster games. If a top game suddenly falls out of favour, the ripple effects could be significant. Regulatory goalposts, particularly around the burgeoning world of esports betting, are also constantly shifting. Competition is fierce, with tech giants and traditional media companies all wanting a piece of the action.
Picking individual winners in such a fast moving sector is a tricky business. The risk of backing a company tied to a game that suddenly loses its appeal is very real. To me, a more pragmatic approach might be to look at the broader infrastructure. A collection of companies, like those found in the E-Sports Ecosystem Platforms Neme basket, could offer a way to tap into the trend without betting the farm on a single digital horse. After all, the long term story here isn't about one game or one player, but about a fundamental shift in how a generation consumes entertainment.
View the full Basket:E-Sports Ecosystem Platforms
View the full Basket:E-Sports Ecosystem Platforms
View the full Basket:E-Sports Ecosystem Platforms
View the full Basket:E-Sports Ecosystem Platforms
View the full Basket:E-Sports Ecosystem Platforms
View the full Basket:E-Sports Ecosystem Platforms
This article is marketing material and should not be construed as investment advice. No information set out in this article be considered, as advice, recommendation, offer, or a solicitation, to buy or sell any financial product, nor is it financial, investment, or trading advice. Any references to specific financial product or investment strategy are for illustrative / educational purposes only and subject to change without notice. It is the investor’s responsibility to evaluate any prospective investment, assess their own financial situation, and seek independent professional advice. Past performance is not indicative of future results. Please refer to our Risk Disclosure.
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