The Great Digital Tidy-Up: A Curious Case for Investors
When Less Is More
Let’s be honest, when a company like Meta, whose entire business model is built on having as many eyeballs as possible, decides to voluntarily bin 10 million of its users, you sit up and take notice. It’s like a pub landlord suddenly deciding to turf out a tenth of his regulars for being a bit rowdy. It’s not just housekeeping. To me, it signals a fundamental, and frankly long overdue, shift in the digital world. The mad dash for growth at any cost seems to be giving way to a new, more sober priority: quality.
This isn’t happening in a vacuum. The rise of artificial intelligence has made it ridiculously cheap and easy to create fake profiles, fake news, and fake everything else. The very tools that tech giants use to keep us glued to our screens are now being used to flood their platforms with nonsense. This creates a rather delicious irony. The more advanced the fakes become, the more valuable real, genuine human engagement is. And that, my friends, is where a new breed of company comes into play.
