Why Old Songs Are Suddenly Gold Dust
For decades, investing in music was a bit of a gamble, wasn't it? You were betting on the whims of public taste. An album could flop, a band could split up, and your investment would be worth less than a pile of unsold CDs. It was unpredictable, messy, and frankly, not the sort of thing a sensible person would build a portfolio around. But then came streaming.
Suddenly, the entire model was turned on its head. Spotify and its rivals didn't just change how we listen to music, they changed how artists get paid. Every single play, every time a song is added to a workout playlist or a dinner party mix, it generates a tiny, but measurable, stream of cash. Multiply that by millions of listeners, day after day, and you no longer have a creative gamble. You have a predictable, recurring revenue stream. You have an annuity. And if there’s one thing institutional money loves more than a three-piece suit, it’s a reliable annuity.