• 6 min read
• Published on 25 July 2025
Hey! We are Nemo.
Nemo, short for Never Miss Out, is a mobile investment platform that delivers curated, data-driven investment ideas to your fingertips. It offers commission-free trading across stocks, ETFs, crypto, and CFDs, along with AI-powered tools, real-time market alerts, and themed stock collections called Nemes.
Download the App
Scan the QR code to download the Nemo app and start investing on Nemo today
published-on
Read article
published-on
Read article
published-on
Read article
published-on
Read article
published-on
Read article
View the full Basket:Artisanal Beverages Portfolio
I remember a time, not so long ago, when walking into a pub offered all the choice of a Soviet-era grocery store. You could have lager, lager, or, if you were feeling particularly exotic, a different brand of lager. The spirits shelf was a dusty museum of the same old names. Choice was an illusion. Today, that world is dead. Walk into that same pub and you’re met with a bewildering, beautiful array of craft ales, small-batch gins, and wines with stories longer than your arm.
This isn’t just a fad for people with beards and rolled-up trousers. It’s a fundamental, and I think permanent, shift in what we value. People are choosing to drink less, but better. It’s a quiet revolution fought not on the streets, but at the bar. And for an investor, these kinds of deep cultural shifts are where things get interesting. When a consumer happily pays eight quid for a pint of hazy IPA instead of four for a generic fizzy lager, you don’t need a PhD in economics to understand the implications for profit margins. It’s the difference between selling a commodity and selling an experience.
View the full Basket:Artisanal Beverages Portfolio
Now, you might think this is all about backing some plucky little brewery operating out of a damp railway arch. A romantic notion, but not necessarily a sound investment strategy. The truly fascinating part of this story is how the lumbering giants of the drinks world have reacted. They didn’t fight the revolution, they funded it. They went shopping.
Take a behemoth like Anheuser-Busch InBev. They saw the writing on the wall and started buying up successful craft breweries, from Goose Island in the US to Camden Town Brewery here in London. They did something remarkably clever. They bought the authenticity and the loyal following, but left the brand story intact. Then, they plugged these cool, artisanal products into their colossal global distribution network. It’s a strategy of having your cake and eating it too. You get the craft credibility backed by corporate muscle. For an investor, this might look a lot more appealing than betting on a standalone producer that could run out of cash.
View the full Basket:Artisanal Beverages Portfolio
This thirst for quality hasn’t stopped at the beer tap. It has spilled over into every corner of the drinks cabinet. The same person who seeks out a craft beer is also likely to be interested in a single-estate gin, a premium tequila, or a wine from a small, independent vineyard. Constellation Brands, for instance, has been strategically snapping up premium wine and spirits brands like High West Distillery, recognising that the "drink better" mantra applies across the board.
It even extends to the things you mix your spirits with. The days of a G&T being ruined by flat, sugary tonic from a plastic bottle are over. The premium mixer market is booming. The psychology is identical. Consumers want quality ingredients, a compelling story, and a superior taste. It’s this entire ecosystem, from craft spirits to premium mixers, that makes up the investment theme we're discussing. You can see a collection of these kinds of companies in the Artisanal Beverages basket, which captures this broader trend.
View the full Basket:Artisanal Beverages Portfolio
Of course, one must remain pragmatic. No investment is a sure thing, and it would be foolish to think this one is without its risks. When economic times get tough, discretionary spending is often the first thing to be trimmed. That eight-quid pint might start to look like an indulgence too far. While the trend feels structural, premium products are never entirely immune to a recession.
Furthermore, success breeds competition. The craft space is now incredibly crowded, with new brands popping up every week. It’s a noisy market, and not every player will survive. However, the consolidation by major corporations does provide a certain stability. They have the resources to nurture the brands they acquire and to outlast the smaller, less-funded competitors. To me, the underlying shift in consumer preference towards quality feels robust. It’s a change driven by a generation that values authenticity over mass production, and I don’t see that reversing anytime soon.
View the full Basket:Artisanal Beverages Portfolio
View the full Basket:Artisanal Beverages Portfolio
View the full Basket:Artisanal Beverages Portfolio
View the full Basket:Artisanal Beverages Portfolio
View the full Basket:Artisanal Beverages Portfolio
View the full Basket:Artisanal Beverages Portfolio
This article is marketing material and should not be construed as investment advice. No information set out in this article be considered, as advice, recommendation, offer, or a solicitation, to buy or sell any financial product, nor is it financial, investment, or trading advice. Any references to specific financial product or investment strategy are for illustrative / educational purposes only and subject to change without notice. It is the investor’s responsibility to evaluate any prospective investment, assess their own financial situation, and seek independent professional advice. Past performance is not indicative of future results. Please refer to our Risk Disclosure.
published-on
Read article
published-on
Read article
published-on
Read article
published-on
Read article
published-on
Read article