• 5 min read
• Published on 25 July 2025
Hey! We are Nemo.
Nemo, short for Never Miss Out, is a mobile investment platform that delivers curated, data-driven investment ideas to your fingertips. It offers commission-free trading across stocks, ETFs, crypto, and CFDs, along with AI-powered tools, real-time market alerts, and themed stock collections called Nemes.
Download the App
Scan the QR code to download the Nemo app and start investing on Nemo today
published-on
Read article
published-on
Read article
published-on
Read article
published-on
Read article
published-on
Read article
View the full Basket:Active Lifestyle Portfolio
I walked past a juice bar the other day selling something green and sludgy for the price of a decent bottle of wine. My first thought, naturally, was that the world had gone mad. My second, more pragmatic thought, was that someone, somewhere, is making an absolute fortune from this madness. And that, in a nutshell, is the wellness economy. It’s an industry built on our collective anxiety about getting older, slower, and wider.
For years, I dismissed it as another fad, like pet rocks or low-fat everything. But I was wrong. This isn’t a fleeting trend. It’s a fundamental, cultural shift in how we view our health. What was once a luxury for the wealthy has become an essential expense for millions. And when a behaviour becomes that deeply embedded, I start to pay attention.
View the full Basket:Active Lifestyle Portfolio
It used to be that a gym membership was something you bought in a fit of New Year’s optimism and quietly forgot about by March. Not anymore. Today, fitness is a core part of many people’s identity. It’s a tribe. The person with the Peloton bike in their living room and the Lululemon leggings isn’t just exercising, they are signalling their membership in a particular club.
This has created a fascinating economic phenomenon. People seem willing to spend on their wellness even when they are cutting back elsewhere. They might skip a holiday, but they will not cancel their boutique yoga class subscription. To me, this resilience is the most compelling part of the story. Companies that have successfully turned their products into badges of honour are sitting on a goldmine, because their customers are not just buying things, they are investing in themselves.
View the full Basket:Active Lifestyle Portfolio
The real genius in this sector, I think, is not in the fancy equipment itself. It is in the invisible hook of technology. The business model has shifted from selling a person a treadmill once, to locking them into a monthly subscription for digital classes, coaching, and community features. It is the difference between a one-night stand and a long term relationship, financially speaking.
This recurring revenue model is far more predictable and valuable. Then you have wearable technology, the little spies on our wrists tracking our every step and heartbeat. These devices create vast ecosystems of data, allowing companies to sell premium features, personalised health plans, and who knows what else down the line. It is a bit Orwellian, perhaps, but it is an incredibly powerful and profitable business strategy.
View the full Basket:Active Lifestyle Portfolio
This ecosystem extends far beyond a few tech companies. The battle for your wardrobe is no longer just fought on the high street, but on the running track. You have the old kings like Nike facing a constant barrage from innovative upstarts like On, whose shoes are suddenly on everyone’s feet. It’s a brutal, fast moving arms race for our loyalty.
But it doesn’t stop at apparel. It includes the specialised gyms that feel more like exclusive clubs, and the nutrition companies selling protein powders and supplements that promise to optimise our performance. It’s a complex web of companies, from apparel giants to nutrition specialists, all feeding this cultural movement. You can see this interconnectedness in curated portfolios like the Active Lifestyle, which attempts to capture the breadth of this entire economy. Of course, no investment is without risk, and past performance is no guarantee of future results. But the sheer scope of this market is something to behold. It seems our desire for self-improvement might just be recession proof.
View the full Basket:Active Lifestyle Portfolio
View the full Basket:Active Lifestyle Portfolio
View the full Basket:Active Lifestyle Portfolio
View the full Basket:Active Lifestyle Portfolio
View the full Basket:Active Lifestyle Portfolio
View the full Basket:Active Lifestyle Portfolio
This article is marketing material and should not be construed as investment advice. No information set out in this article be considered, as advice, recommendation, offer, or a solicitation, to buy or sell any financial product, nor is it financial, investment, or trading advice. Any references to specific financial product or investment strategy are for illustrative / educational purposes only and subject to change without notice. It is the investor’s responsibility to evaluate any prospective investment, assess their own financial situation, and seek independent professional advice. Past performance is not indicative of future results. Please refer to our Risk Disclosure.
published-on
Read article
published-on
Read article
published-on
Read article
published-on
Read article
published-on
Read article