• 6 min read
• Published on 25 July 2025
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View the full Basket:Accelerators
I remember a time when business moved at the speed of a decent lunch and a firm handshake. Plans were annual, software came in a box, and ‘real-time’ meant someone answered the phone before it went to voicemail. Quaint, wasn’t it? That world is now a museum piece. Today, if your company isn’t operating at the twitchy, caffeinated pace of a hummingbird, it’s probably on its way to becoming extinct.
This frantic new reality hasn’t happened by magic. Behind the curtain, a cohort of highly specialised software companies are frantically building the engines, laying the track, and managing the signals that allow global enterprise to move at this breakneck speed. And for an investor, I think that’s a rather interesting place to be looking.
View the full Basket:Accelerators
Let’s be honest, most enterprise software is deeply unsexy. It’s the plumbing and wiring of the corporate world. You don’t notice it when it’s working, but the entire edifice would collapse into a damp, dark mess without it. Take a company like ServiceNow. It started as a humble IT ticketing system, the digital equivalent of a ‘take a number’ machine. Now, it’s a sprawling platform that automates everything from onboarding hundreds of new hires to managing customer queries without a human ever getting involved.
This isn’t about making life a bit easier. It’s about corporate survival. Every manual process, every spreadsheet emailed back and forth, is a competitive disadvantage. It’s a leak in the hull. Companies are realising this, and they are spending accordingly, not because they want to, but because they have to.
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Another piece of this puzzle is data. Businesses today are practically drowning in the stuff. The problem is, most of it sits in digital filing cabinets that are about as easy to search as my grandfather’s shed. This is where a firm like Snowflake comes in. They’ve built what they call a Data Cloud, which is a fancy way of saying they’ve created a system that lets companies pool all their information and ask it very clever questions, very, very quickly.
Think of it this way. A retailer might need to adjust prices across a thousand stores based on what’s selling in the last five minutes. A bank needs to spot a fraudulent transaction in the milliseconds between a card swipe and an approval. This is impossible with old technology. It requires a new kind of infrastructure, one that can scale up and down on a whim. It’s the difference between having a library and having a search engine that knows what you need before you do.
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Finally, none of this digital wizardry matters if the connection to the customer is slow and unreliable. That’s where a company like Cloudflare enters the picture. They are, in essence, the traffic wardens of the internet. Their job is to make sure data gets from the business to the user’s screen as fast as humanly possible, no matter where they are in the world.
By placing their servers all over the globe, they cut down the distance information has to travel. It’s a simple concept with profound implications for performance and security. In a world where a half-second delay can cost millions in lost sales, this service becomes less of a luxury and more of a necessity. This collection of digital engine-builders, which you might find grouped together in a basket like The Speed Merchants, represents a compelling, if potentially volatile, theme.
Of course, investing here isn’t a one-way ticket to riches. The tech sector is notoriously fickle. These companies are in a perpetual arms race, and today’s champion could be tomorrow’s cautionary tale. An economic downturn could also see businesses tighten their belts, and software budgets might be the first to feel the squeeze. Any investment carries risk, and this corner of the market is certainly no exception. Still, the underlying trend seems undeniable. Business isn’t about to get slower, is it?
View the full Basket:Accelerators
View the full Basket:Accelerators
View the full Basket:Accelerators
View the full Basket:Accelerators
View the full Basket:Accelerators
View the full Basket:Accelerators
This article is marketing material and should not be construed as investment advice. No information set out in this article be considered, as advice, recommendation, offer, or a solicitation, to buy or sell any financial product, nor is it financial, investment, or trading advice. Any references to specific financial product or investment strategy are for illustrative / educational purposes only and subject to change without notice. It is the investor’s responsibility to evaluate any prospective investment, assess their own financial situation, and seek independent professional advice. Past performance is not indicative of future results. Please refer to our Risk Disclosure.
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