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• Published on 25 July 2025
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Published on 12 September 2026
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Published on 12 September 2026
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Published on 12 September 2026
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Published on 11 September 2026
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Published on 11 September 2026
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For the better part of thirty years, the mantra of big business was brutally simple. Find the cheapest place on Earth to make something, and build your entire operation around it. It was a grand global experiment in cutting costs, and for a while, it seemed to work splendidly. We all got cheaper electronics and trainers. The problem, as anyone who has ever bought the cheapest possible kettle knows, is that you often get what you pay for. And in this case, the world got a supply chain so fragile a stiff breeze could knock it over.
That stiff breeze arrived in the form of a global pandemic. Suddenly, a lockdown in one obscure city could bring a car factory on another continent to a grinding halt. Then came the geopolitical spats, the sanctions, and the rather chilling realisation that the things we rely on, from microchips to medicines, were being made in places that might not be so friendly tomorrow.
To me, this marks the end of a thirty-year gamble. The C-suite is finally waking up from its obsession with pure efficiency and asking a far more sensible question. Instead of "Where is it cheapest?", they are now asking, "Where is it safest?". The answer, it seems, is closer to home, or at least in countries that are unlikely to turn off the taps on a whim. This shift, which the strategists have dubbed "friend-shoring", is not just a minor course correction. It is a fundamental rewiring of global trade.
Of course, you cannot just pack up a factory and move it like a set of garden furniture. Bringing manufacturing back to more stable, and frankly more expensive, countries is a monumental task. You cannot compete by simply hiring more people. You have to compete by being smarter. This is where the real opportunity might lie for an investor with a bit of patience.
The companies that could thrive are the ones providing the picks and shovels for this great migration. Think about the businesses that build the robots and automation systems that make a factory in Texas competitive with one in a low-wage economy. Consider the logistics experts who have to design entirely new networks for a world that isn't just about shipping containers across the Pacific. It’s a complex puzzle, and investors looking at this space are often drawn to a collection of firms that provide these essential tools, a theme some are calling The Great Supply Chain Shift. These are the companies that enable the transition, the ones that are difficult to bypass.
Now, let's not get carried away. This is not some guaranteed path to riches. Rewiring the world's economy is an eye-wateringly expensive and complicated business. It requires immense upfront investment for a payoff that might be years down the line. Some companies will inevitably mess it up, pouring billions into new facilities only to find they cannot make the numbers work.
There is also the risk that the political winds change. If global tensions were to ease tomorrow, some of the urgency behind this move could evaporate, leaving half-finished projects and disappointed shareholders. Investing in this trend is a bet on the idea that security will continue to trump cost. While that seems a reasonable bet to me right now, it is by no means a certainty. The world is a fickle place, and this transition will likely be messy, slow, and full of setbacks. It is a long term game, not a quick punt.
View the full Basket:Friend-Shoring Fund
View the full Basket:Friend-Shoring Fund
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Published on 12 September 2026
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Published on 12 September 2026
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Published on 12 September 2026
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Published on 11 September 2026
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Published on 11 September 2026
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