What is the "business of sports" and how do these companies make money?

The business of sports encompasses all commercial activities surrounding athletic competitions. Companies in this collection generate revenue through multiple channels: owning teams and venues, selling merchandise and equipment, broadcasting rights, ticket sales, sponsorships, and increasingly through betting platforms and digital fan experiences. The key advantage is that these businesses benefit from extraordinarily loyal consumer bases who engage with sports regardless of economic conditions.

How does sports betting factor into this investment theme?

Sports betting represents one of the fastest-growing segments within the sports business ecosystem. As more regions legalize sports wagering, companies that provide betting platforms, data analytics, and associated technology are experiencing significant growth opportunities. Several stocks in this collection (like DKNG and SRAD) are directly involved in this expanding market, while others benefit indirectly through increased fan engagement and viewership.

What are regional sports networks (RSNs) and why are they valuable?

Regional sports networks (RSNs) are specialized TV channels that broadcast games of local professional, college, and high school sports teams within a specific geographic area. Companies like SPHR that operate these networks own valuable broadcasting rights to live sports content, which remains one of the few types of programming that consumers still predominantly watch in real-time (with advertisements). This makes RSNs valuable assets despite changing media consumption habits.

How do team ownership stocks like MSGS and MANU differ from other sports businesses?

Stocks of companies that own professional sports franchises (like MSGS with the NY Knicks and Rangers, or MANU with Manchester United) offer direct exposure to team valuations, which have historically appreciated significantly over time. These businesses generate revenue through multiple streams: ticket sales, media rights, merchandise, sponsorships, and venue operations. Unlike pure retail or technology companies in the sports space, franchise owners possess unique, irreplaceable assets with strong brand loyalty and limited competition due to league structures.

What is esports and how does it relate to traditional sports investing?

Esports refers to competitive video gaming, where professional players compete in organized tournaments that are watched by millions of fans worldwide. Companies like MSGM, SLE, and GAME in this collection are developing the infrastructure, content, and platforms for this rapidly growing segment. While distinct from traditional athletics, esports follows similar business models: generating revenue through media rights, sponsorships, merchandise, and fan engagement. It represents the evolution of sports entertainment for younger, digitally-native audiences.

15 handpicked stocks

Global Stadium

Score big with companies that power the worldwide business of sports. These carefully selected stocks tap into the unwavering loyalty of global fanbases through team ownership, merchandise, media rights, and the booming sports betting industry.

Han Tan | Market Analyst

Published on June 17

Top Picks from This Group

Here are a few of the assets in this group. Create an account to unlock the full list.

Madison Square Garden Company

MSGS

Current price

$312.31

This company owns iconic professional sports franchises, the New York Knicks (NBA) and New York Rangers (NHL).

Manchester United plc

MANU

Current price

$15.98

As one of the world's most recognized football clubs, it has a massive global fanbase and merchandising appeal.

DraftKings

DKNG

Current price

$25.56

A premier digital sports entertainment company known for its daily fantasy sports and sports betting platforms.

Dick's Sporting Goods Inc.

DKS

Current price

$191.68

Academy Sports and Outdoors, Inc.

ASO

Current price

$55.25

Sportsman's Warehouse Holdings Inc

SPWH

Current price

$1.38

Join Nemo FREE today and unlock every stock.

It only takes 60 seconds.

Your Basket's Financial Footprint

Interpretation of market capitalization breakdown for the 'Global Stadium' basket.

Key Takeaways for Investors:

Large-cap dominance generally means lower volatility and more stable returns, tending to track broad market performance.
Suited as a core portfolio holding for broad exposure, rather than a speculative, high-growth trade.
Expect steady, long-term appreciation rather than rapid, short-term gains; growth will likely be gradual and measured.

Total Market Cap

MSGS: $5.39B
MANU: $3.20B
DKNG: $16.69B
Other

12 Month Growth Potential

Use the growth calculator to see how much investing in these assets could return over one year, based on aggregated analyst sentiment provided by Refinitive Ltd.

If you invested across these assets:

≈

In 12 months it might be worth:

$1,000.00

+45.28%

≈

About This Group of Stocks

Our Expert Thinking

Sports isn't just entertainment - it's big business. This collection brings together companies that monetize fan passion across multiple channels. From team owners to equipment makers, broadcasters to betting platforms, these stocks connect to the consistent demand for sports experiences and products.

What You Need to Know

This group offers exposure to consumer discretionary spending with the advantage of loyal customer bases. The stocks range from established franchise owners to emerging digital platforms. A significant growth catalyst is the global expansion of legalized sports betting, creating entirely new revenue opportunities.

Why These Stocks

These companies were handpicked to provide a comprehensive view of the sports business ecosystem. Each represents leadership in their segment - whether it's iconic team ownership, retail dominance, broadcasting rights, or innovative fan engagement platforms that are changing how we experience sports.

Group Performance Snapshot

45.28%

Average 12 Month Profit

On average, analysts expect assets in this group to grow 45.28% over the next year.

11 of 14

Stocks Rated Buy by Analysts

11 of 14 assets in this group are rated Buy by professional analysts.

Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.

Why You'll Want to Watch These Stocks

🏆

Fan Loyalty Pays Dividends

Sports fans are among the most devoted consumers on the planet. These companies have mastered the art of turning that passion into consistent revenue streams that weather economic cycles.

🎲

Betting on the Betting Boom

The rapid global expansion of legalized sports wagering is creating massive new revenue opportunities. Early movers in this space could see explosive growth as more markets open up.

📱

Digital Transformation of Fandom

Sports consumption is moving beyond traditional viewing. Companies creating interactive digital experiences and engagement platforms are tapping into how younger fans connect with their favorite teams and athletes.

Get the full story on this Basket. Read our detailed article on its risks and potential.

Read Full Insight

Why Invest with Nemo Money?

🆓

Zero Commission

Trade stocks, ETFs, and more with zero commission. Keep more of your returns.

🔒

Trusted & Regulated

Part of Exinity Group 2015, serving over a million customers globally.

💰

6% Interest on Cash

Earn 6% AER on uninvested cash with daily interest payments.

Discover More Opportunities

China App Ecosystem (App Store Fee Cuts Explained)

Following pressure from local regulators, Apple is reducing its App Store commission rates in China, providing immediate relief to software creators in the region. This theme focuses on the Chinese app developers, mobile gaming publishers, and tech giants poised to enjoy enhanced profit margins from these reduced operating costs.

eVTOL Flight Tests | Advanced Air Mobility Stocks

Joby Aviation's recent initiation of FAA-conforming flight tests marks a massive leap forward for the commercialization of electric air taxis. This regulatory breakthrough creates an exciting investment opportunity across the broader advanced air mobility sector, benefiting competing manufacturers and specialized infrastructure developers.

Workwear Mergers | Weighing Growth Against Saturation

Cintas's $5.5 billion acquisition of UniFirst highlights a massive consolidation wave in the uniform and facility services industry. Investors can capitalize on this trend by looking at other commercial service providers, safety equipment manufacturers, and B2B apparel suppliers positioned for growth or potential buyouts.

Global Stadium

Top Picks from This Group

Your Basket's Financial Footprint

12 Month Growth Potential

About This Group of Stocks

Our Expert Thinking

What You Need to Know

Why These Stocks