LiveWire vs Petco

LiveWire vs Petco compares two distinct business models, financial performance, and market context. This page provides an accessible overview of how the companies structure revenue, manage costs, and position themselves within their sectors, without favour or speculation. It aims to inform readers with clear, neutral information and explain the factors shaping their activities today. Educational content, not financial advice.

LiveWire vs Petco compares two distinct business models, financial performance, and market context. This page provides an accessible overview of how the companies structure revenue, manage costs, and ...

Comparison Snapshot

Key Financial Metrics

LVWR

Metric

WOOF

$532.41M

Market Cap

$928.39M

186.56%

Potential Profit

28.91%

Hold

Analyst Rating

Hold

Investment Analysis

LiveWire

LVWR

Pros

Reported a 28% year-over-year revenue increase to $5.7 million in Q3 2025, showing improving sales momentum.
Significantly reduced operating loss by 29% compared to prior year, indicating progress in controlling costs.
Strong unit growth with STACYC revenue up 46% and Electric Motorcycle volume increased 86%, reflecting demand expansion.

Considerations

Net losses remain substantial at $19.4 million in Q3 2025, reflecting ongoing unprofitability.
Revenue declined 20% in the Electric Motorcycles segment due to increased customer incentives impacting margins.
High valuation multiples such as a Price/Sales ratio above 36 and a negative return on assets and equity highlight profitability challenges.

Petco

WOOF

Pros

Petco benefits from its position as a leading pet health and wellness retailer with a diversified revenue base.
Growth catalysed by expanding pet healthcare services and e-commerce sales, which are driving same-store sales increases.
Strong brand loyalty and extensive national store footprint support stable cash flow generation.

Considerations

Pet retail industry is competitive and sensitive to discretionary consumer spending patterns, creating cyclicality risks.
Rising costs related to supply chain inflation and labour may pressure margins in the near term.
Heavy investment in technology and store renovations could limit near-term free cash flow despite growth potential.

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About The Companies

LiveWire (LVWR)

LiveWire Group Inc (LVWR) is an electric motorcycle company that emerged from Harley‑Davidson’s electrification efforts. The business designs, produces and sells premium electric two‑wheelers and related services, aiming at urban riders and the high‑end segment. With a market capitalisation around $1.21 billion, LiveWire is in a growth and commercialisation phase — investing in product development, dealer and charging partnerships, and manufacturing scale. Potential upside comes from rising demand for electric mobility and regulatory support for electrification; downside risks include competition from established and niche EV motorcycle makers, production ramp challenges, and the need for capital to fund expansion. Revenues and margins can be volatile during this stage, and the stock may be more suitable for investors comfortable with higher volatility and longer time horizons. This is general educational information only and not personalised advice; values can rise and fall and past performance is not a guide to the future.

Petco (WOOF)

Petco Health and Wellness Company, Inc. (WOOF) operates a US-focused chain of pet supply stores and an expanding suite of pet-health services, including in-store and virtual veterinary care, grooming, and preventative treatments. Its revenue mix blends product sales with higher-margin services and membership offerings aimed at increasing customer frequency and lifetime value. Management has been repositioning Petco as a pet‑health platform, investing in digital channels and subscriptions to boost recurring revenue. Investors should weigh the company’s exposure to favourable long-term trends—rising pet ownership and premiumisation—against retail risks such as intense online competition, margin pressure on goods, and sensitivity to consumer discretionary spending. With a market capitalisation around $1.19bn, WOOF is a small‑cap name that may offer growth potential but also higher volatility. This is general, educational information only and not personalised investment advice; values can fall as well as rise and past performance is not a reliable guide.

Which Baskets Do They Appear In?

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Discover a carefully curated collection of stocks that embody personal freedom and independence. Our analysts have selected companies that not only manufacture the vehicles for your adventures but also provide the financial tools to help you chart your own course in life.

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Which Baskets Do They Appear In?

Open Road Portfolio

Discover a carefully curated collection of stocks that embody personal freedom and independence. Our analysts have selected companies that not only manufacture the vehicles for your adventures but also provide the financial tools to help you chart your own course in life.

Published: June 17, 2025

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