What is the basic difference between ING Groep N.V. and Aon plc in terms of business models?

ING Groep N.V. is primarily a diversified banking group with retail and wholesale operations across Europe and beyond, generating income from lending, deposits, and related services. Aon plc operates as a global professional services firm specialising in risk, retirement, and health solutions, mainly earning through advisory, brokerage, and solutions services. The two companies therefore sit in different sectors and rely on distinct revenue streams and client needs.

How should I interpret the ROE values shown for the two stocks?

Return on Equity (ROE) measures a company’s profitability relative to shareholders’ equity. A higher ROE indicates efficient utilisation of equity. In the provided context, Aon plc’s ROE appears notably higher than ING’s, suggesting stronger earnings efficiency. However, ROE can be influenced by leverage and accounting practices, so it should be weighed alongside growth, risk, and sector norms.

What does a CET1 ratio tell me about ING Groep N.V.’s financial health?

The Common Equity Tier 1 (CET1) ratio assesses a bank’s core capital relative to risk-weighted assets. A higher CET1 ratio, such as the 13.4% noted for ING, signals stronger loss-absorbing capacity and regulatory compliance. This can indicate resilience during economic stress, though it does not capture all risks, such as profitability pressures or macroeconomic shifts.

What do the provided pros and cons suggest about near-term risk for each stock?

For ING, the near-term risk hints at potential price weakness (forecasts suggest a ~7% decline by December 2025) and currency headwinds, which could affect earnings growth. For Aon, earnings have shown volatility in ROE and exposure to market cycles and regulatory changes. Both sets highlight potential volatility, underscoring the importance of diversification and long-term perspective.

How might earnings quality influence long‑term investment views for ING and Aon?

Earnings quality considers sustainability and drivers of profitability. ING’s consistent profitability with a solid ROE supports stable fundamentals, subject to macro and currency effects. Aon’s high but volatile ROE indicates strong margins but with potential earnings variability. Evaluating revenue diversification and risk management practices helps form a more nuanced long‑term view.

Why consider diversification when comparing these two companies?

Diversification helps balance sector-specific risks. ING operates in financial services with regulatory and currency exposure, while Aon provides risk and advisory services with different cycle sensitivities. Comparing them highlights how different business models respond to macro factors, aiding a broader understanding of risk and return across markets.

What market and regulatory factors should I keep in mind when reading this comparison?

ING faces European banking regulation, currency dynamics, and interest-rate environments that influence earnings and capital management. Aon faces insurance and risk advisory regulatory developments and global market cycles that can affect demand for its services. Both are exposed to macroeconomic shifts, making context essential for interpretation.

How does revenue diversification impact resilience for the two stocks?

ING’s revenue comes from retail and wholesale banking across multiple markets, offering breadth but also exposure to national economies. Aon’s diversified risk, retirement, and health service lines provide multiple income streams, potentially reducing reliance on a single cycle. This breadth can support resilience in varying market conditions.

How should I read the ‘pros’ and ‘cons’ when forming a view on each stock?

Treat the pros as indicators of strengths (e.g., capital adequacy, profitability, diversification) and the cons as potential headwinds (e.g., forecast price pressure, regulatory impact, volatility). Weigh each factor against industry norms, risk tolerance, and your time horizon to form a balanced view.

What is the purpose of this page’s educational content and what should I avoid doing?

The page aims to explain how to compare a bank-focused company and an advisory services firm, highlighting structure, revenue, and market context in a neutral way. It does not provide financial advice or recommendations to buy or sell, and readers should consult a qualified adviser for personalised guidance.

Live Report · Updated 23 September 2026

ING vs Aon

Large Dutch bank serving consumers and businesses across Europe vs Financial services company. Which is the better buy for your portfolio in September 2026? Plain-English answer below.

ING is a large European banking group with retail, commercial, and wholesale banking operations spanning dozens of markets, while Aon is a global professional services firm focused on risk, reinsurance, and human capital advisory. Both companies are financial services heavyweights that move significant capital, but one earns spread income on deposits and loans while the other earns fees for protecting clients from risk. The ING vs Aon comparison examines how banking and insurance brokerage economics differ on revenue visibility, capital requirements, and return on equity.

Comparison Snapshot

Key Financial Metrics

ING

Metric

AON

$104.40B

Market Cap

$60.69B

-29.58%

Potential Profit

33.57%

Buy

Analyst Rating

Buy

Why It’s Moving

ING’s strong outlook meets analyst caution as the stock trades near a 52-week high.

Jefferies reiterated a Neutral rating on September 18, signaling that the recent rally has brought ING’s valuation broadly in line with its fundamental outlook.
At the Barclays financial-services conference, ING raised its return-on-equity targets to above 15% for 2026 and above 16% for 2027, reflecting stronger loan, deposit, and fee growth than previously expected.
ING said it had completed about 73.6% of its €1 billion share-buyback program and announced plans to redeem $1.5 billion of perpetual AT1 securities, highlighting active capital management while deposit competition and future margin normalization remain risks.

Sentiment:

⚖️Neutral

Aon Leadership Shake-Up and Portfolio Exit Signal Mixed Market Sentiment

Aon appointed Jane Drummond as Global Chief Commercial Officer, effective January 1, 2027, signaling a focus on commercial strategy leadership.
The Virtus SGA U.S. Large Cap Growth Fund liquidated its entire position in Aon during Q2, reflecting a divergence from the broader market's strong performance.
Institutional outflows occurred despite the fund's overall positive returns, suggesting specific concerns or rebalancing away from Aon relative to tech-heavy holdings like Equinix.

Sentiment:

⚖️Neutral

ING’s strong outlook meets analyst caution as the stock trades near a 52-week high.

Jefferies reiterated a Neutral rating on September 18, signaling that the recent rally has brought ING’s valuation broadly in line with its fundamental outlook.
At the Barclays financial-services conference, ING raised its return-on-equity targets to above 15% for 2026 and above 16% for 2027, reflecting stronger loan, deposit, and fee growth than previously expected.
ING said it had completed about 73.6% of its €1 billion share-buyback program and announced plans to redeem $1.5 billion of perpetual AT1 securities, highlighting active capital management while deposit competition and future margin normalization remain risks.

Sentiment:

⚖️Neutral

Aon Leadership Shake-Up and Portfolio Exit Signal Mixed Market Sentiment

Aon appointed Jane Drummond as Global Chief Commercial Officer, effective January 1, 2027, signaling a focus on commercial strategy leadership.
The Virtus SGA U.S. Large Cap Growth Fund liquidated its entire position in Aon during Q2, reflecting a divergence from the broader market's strong performance.
Institutional outflows occurred despite the fund's overall positive returns, suggesting specific concerns or rebalancing away from Aon relative to tech-heavy holdings like Equinix.

Sentiment:

⚖️Neutral

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ING vs BNY

ING operates as a pan-European digital banking giant with retail, corporate, and investment banking arms, while BNY functions primarily as a custodian and asset servicer for institutional clients managing trillions of dollars in assets. Both are systemically important financial institutions operating under intense regulatory scrutiny, and both have restructured their business mixes over the past decade to sharpen returns. ING vs BNY dissects fee income growth, return on tangible equity, and which institution's business model is better insulated from the credit and rate cycle volatility that defines banking.

ING vs Itaú Unibanco

ING Group operates a European universal bank spanning retail deposits, corporate lending, and digital financial services across dozens of countries, while Itau Unibanco dominates Brazilian banking with the largest private-sector franchise in Latin America. Both are major international banks generating strong returns in their home regions while managing credit risk through very different economic environments. The ING vs Itau Unibanco comparison reveals how European interest rate normalization and Brazilian inflation dynamics shape net interest margins, credit costs, and capital generation for two of the world's most important regional banking franchises.

ING vs Barclays

ING Groep operates as a large European universal bank with digital banking leadership and significant wholesale banking franchises across Europe and internationally, while Barclays runs a transatlantic model spanning UK retail banking and a Wall Street-competitive investment bank. ING vs Barclays pits a digitally focused commercial banking operator with a lean cost model against a diversified investment bank managing trading revenues, capital market fees, and a large UK consumer credit book. Readers get a clear view of how cost-to-income ratios, CET1 capital levels, and trading revenue volatility separate the investment cases for two of Europe's most closely watched universal banks.

Investment Analysis

ING

Pros

ING Groep N.V. has a strong capital position with a CET1 ratio of 13.4% and leverage ratio of 4.4%, both above regulatory requirements.
The company has demonstrated consistent profitability, with a Return on Equity (ROE) of around 13.23% that outperforms its cost of equity.
ING has a diversified retail and wholesale banking presence across multiple European markets and internationally, supporting stable revenue streams.

Considerations

Recent stock price forecasts predict a potential decline of approximately 7% by December 2025, indicating near-term valuation pressure.
The bank faces headwinds from euro currency strength that could reduce earnings growth despite share repurchase programs.
ING's share price volatility and medium-term price forecast suggest uncertainty and potential downside risks for investors.

Aon

AON

Pros

Aon plc exhibits a strong profitability profile with a recent ROE of 38.26%, substantially exceeding historical averages.
The company is a leading global provider of risk, retirement, and health solutions, benefiting from diverse and growing markets.
Aon’s broad service offerings including commercial risk, health solutions, and capital advisory enhance its competitive positioning.

Considerations

Aon's historical ROE has been highly volatile, showing significant swings in recent quarters, indicating potential earnings instability.
As an insurance broker, Aon is exposed to market cyclicality and regulatory changes which could impact future growth.
The company’s large market capitalization positions it in a competitive space with ongoing execution and integration risks in strategic initiatives.

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About ING and Aon

ING (ING)

ING Groep N.V. (ING) is a large Dutch banking group offering retail, direct and wholesale banking across Europe and selected global markets. With a market capitalisation of about $72.12B, ING combines traditional deposit‑taking and lending with a strong digital banking platform that serves consumers and businesses. Key considerations for investors include sensitivity to interest‑rate cycles, credit quality of loan books, regulatory capital requirements and competition from fintechs. ING has focused on cost control, digital transformation and selective growth in higher‑margin markets, but performance can vary with economic swings. Dividends and buybacks have been part of its capital return approach historically, though they depend on profit, capital levels and regulator guidance. This summary is for general educational purposes only and not personal advice; investors should assess how a banking stock fits their risk tolerance, time horizon and diversification needs. Returns are not guaranteed and bank shares can be volatile.

Aon (AON)

Aon plc is an Ireland-based professional services company, which is engaged in providing a range of risk capital and human capital solutions. The Company operates through two segments, which include Risk Capital and Human Capital. The Risk Capital segment supports clients through its commercial risk and reinsurance solution lines. Its commercial risk includes insurance and specialty brokerage, global risk consulting, captives management, and affinity programs. Its reinsurance includes treaty reinsurance, facultative reinsurance, strategy and technology group, and capital markets. The Human Capital segment supports clients through its health and wealth solution lines. Health includes consulting and brokerage, consumer benefits solutions, and talent advisory services. Wealth includes retirement consulting, pension administration, and investments consulting. Its commercial risk solutions include insurance and specialty brokerage, global risk consulting, captives management, and others.

ING (ING) Next Earnings Date

ING Groep (ING) is scheduled to release its next earnings report on October 29, 2026. The report will cover the third quarter of fiscal 2026. This date is consistent with ING’s established quarterly reporting schedule following its second-quarter results in late July.

Aon (AON) Next Earnings Date

Aon plc (NYSE: AON) is currently expected to report earnings on October 30, 2026. The release is expected to cover the third quarter of fiscal 2026, ending September 30. The date remains an estimate pending formal confirmation by the company.

ING (ING) Next Earnings Date

Aon (AON) Next Earnings Date

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ING vs Aon

Comparison Snapshot

Why It’s Moving

ING’s strong outlook meets analyst caution as the stock trades near a 52-week high.

Aon Leadership Shake-Up and Portfolio Exit Signal Mixed Market Sentiment

ING’s strong outlook meets analyst caution as the stock trades near a 52-week high.

Aon Leadership Shake-Up and Portfolio Exit Signal Mixed Market Sentiment