Under Armour (UA) Stock
Athletic apparel brand challenging global rivals in performance gear. Here's the price, business snapshot, and what's worth knowing about Under Armour in October 2026.
Under Armour, Inc. (Class C shares, ticker UA) is a US sportswear company known for performance apparel, footwear and accessories. With a market capitalisation around $2.02bn, the business mixes wholesale relationships with an expanding direct‑to‑consumer (DTC) channel and digital initiatives. Investors should note the competitive landscape — including Nike, Adidas and niche premium brands — plus the sensitivity of apparel demand to consumer spending, inventory cycles and fashion trends. Recent strategy has emphasised margin recovery through product innovation, cost controls and DTC growth, but execution and margin volatility remain material risks. Class C shares typically carry limited voting rights versus other share classes. This summary is educational only and not personalised investment advice; values can fall as well as rise, and prospective investors should assess their own objectives, risk tolerance and do further research before acting.
Under Armour (UA) Stock Forecast
Analyst price target, next 12 months
$7.29
+61.4% vs today's $4.52
Price range over the last 12 months
Close to its 12-month low
Analysts covering Under Armour have a consensus 12-month target of $7.29, above the current price of $4.52.
Analyst targets are opinions, not guarantees. Capital at risk. Data as of 24 Oct 2026.
Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.
Sixth Month Growth Performance
Stock Performance Snapshot
Analyst Rating
Analysts recommend holding Under Armour's stock with a target price of $7.21, indicating potential for growth.
Financial Health
Under Armour is showing solid sales and profits, indicating a strong performance in the sportswear market.
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Explore BasketWhy You’ll Want to Watch This Stock
Direct‑to‑Consumer Growth
DTC expansion and digital sales could lift margins and customer data insights, though retail cycles and wholesale relationships still influence revenue and profitability.
Product Innovation Focus
Investment in performance footwear and apparel aims to differentiate the brand, but intense competition and execution risks can affect returns.
Global Expansion Potential
International markets offer growth opportunities as the brand scales, balanced against currency, distribution and local competition risks.
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