Playboy (PLBY) Stock
Playboy lifestyle brand licensing products and digital media. Here's the price, business snapshot, and what's worth knowing about Playboy in October 2026.
PLBY Group Inc is a lifestyle and media company built around the Playboy brand, operating through brand licensing, direct‑to‑consumer merchandise, digital media and related consumer products. Investors should know PLBY combines heritage branding with contemporary e‑commerce and licensing agreements, seeking growth by expanding product categories and international distribution. With a market capitalisation of around $146.27m, it is a small‑cap stock that can offer upside if licensing deals and retail traction scale, but it is also likely to be more volatile and sensitive to consumer spending cycles. Key considerations include revenue mix (licensing versus product sales), margin trends in e‑commerce, and cash flow or financing needs to support expansion. Competitive pressure in lifestyle and apparel, changes in consumer preferences, and brand protection are ongoing risks. This information is educational only and not personalised advice; values can fall as well as rise and small‑cap stocks may not suit all investors.
Playboy (PLBY) Stock Forecast
Analyst price target, next 12 months
$2.80
+156.9% vs today's $1.09
Price range over the last 12 months
Close to its 12-month low
Analysts covering Playboy have a consensus 12-month target of $2.80, above the current price of $1.09.
Analyst targets are opinions, not guarantees. Capital at risk. Data as of 26 Oct 2026.
Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.
Sixth Month Growth Performance
Stock Performance Snapshot
Analyst Rating
Analysts suggest holding Playboy's stock with a target price of $2.8, indicating potential growth.
Financial Health
Playboy Inc. is showing promising revenue and cash generation, but faces some profitability challenges.
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Explore BasketWhy You’ll Want to Watch This Stock
Brand Licensing Lift
Licensing deals and partnerships can drive scalable revenue without heavy manufacturing, though income can be lumpy and dependent on partner execution.
International Reach Potential
Expanding distribution and e‑commerce overseas can open new markets, but local tastes and regulatory considerations may affect traction.
Small‑Cap Volatility
With a modest market capitalisation the stock can move sharply; this offers opportunity but also higher risk and potential liquidity constraints.
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