Macy's (M) Stock
Major department store chain with growing online sales. Here's the price, business snapshot, and what's worth knowing about Macy's in October 2026.
Macy's, Inc. (ticker M) is a legacy department‑store operator that runs several retail banners and an expanding online business. Investors should know it combines a sizeable physical footprint of flagship stores with investments in e‑commerce, loyalty programmes and off‑price formats to steady revenue. At a market capitalisation near $4.9 billion, Macy's is sensitive to consumer spending cycles, discretionary income trends and competition from online and discount retailers. Balance‑sheet strength, store rationalisation, and management's margin initiatives can influence returns, but retail earnings are often cyclical and revenue can be volatile. This summary is educational only — not personalised advice — and values can fall as well as rise. Before deciding, review up‑to‑date financial reports, recent company announcements and consider how this stock would fit your risk tolerance and time horizon.
Macy's (M) Stock Forecast
Analyst price target, next 12 months
$19.29
-14.9% vs today's $22.67
Price range over the last 12 months
In the middle of its 12-month range
Analysts covering Macy's have a consensus 12-month target of $19.29, below the current price of $22.67.
Analyst targets are opinions, not guarantees. Capital at risk. Data as of 11 Oct 2026.
Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.
Sixth Month Growth Performance
Stock Performance Snapshot
Analyst Rating
Analysts suggest holding Macy's stock as it may not significantly rise or fall soon.
Financial Health
Macy's is performing well with strong sales and cash flow, though profit margins could improve.
Dividend
Macy's average dividend yield of 3.3% indicates a moderate return for dividend-seeking investors. If you invested $1000 you would be paid $33.00 a year in dividends (based on the last 12 months).
Why You’ll Want to Watch This Stock
Omnichannel push
Management is investing in digital sales and loyalty to offset store declines, which could support revenue growth though execution risk remains.
Store footprint matters
A large physical estate offers customer reach and real‑estate value but also brings fixed costs that can pressure margins during slow periods.
Margin and cash focus
Cost control, inventory discipline and balance‑sheet management are central to improving returns, though results depend on consumer demand.
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